Tag Archives: Apple’s

Apple’s long-rumored mixed reality headset could finally debut this spring

Apple’s upcoming mixed reality headset will reportedly run ‘xrOS’   Mariella Moon @mariella_moon Apple has internally changed the name of its upcoming mixed reality headset’s accompanying software from “realityOS” to “xrOS,” according to Bloomberg’s Mark Gurman. As the reporter notes, the new name better represents the software’s capabilities: “XR,” after all, stands for extended reality, … Continue reading Apple’s long-rumored mixed reality headset could finally debut this spring

Apple’s ‘unprecedented’ engineering snafu reportedly spoiled plans for more powerful iPhone 14 Pro chip

Cherlynn Low @cherlynnlow For years, Apple has been the lone holdout in a sea of all-screen phones with punch-hole cutouts that house selfie cameras. The black rectangle that sat at the top of its flagships since the iPhone X has drawn some criticism, but mostly ambivalence. Apple has kept it around, in large part because … Continue reading Apple’s ‘unprecedented’ engineering snafu reportedly spoiled plans for more powerful iPhone 14 Pro chip

Apple’s future iPhones and Macs will use TSMC chips made in Arizona

Apple reportedly plans to use US-made chips starting in 2024     Mariella Moon @mariella_moon Apple is gearing up to source chips from a factory in the US within the next couple of years, according to Bloomberg’s Mark Gurman. Company CEO Tim Cook reportedly made the revelation during a meeting with local engineering and retail … Continue reading Apple’s future iPhones and Macs will use TSMC chips made in Arizona

Apple’s head of hardware design is leaving the company after three years

Famed Apple designer Jony Ive is leaving to start his own firm Ive’s new firm LoveFrom will launch in 2020 with Apple as its first client. R. Lawler @Rjcc   BRITTANY HOSEA-SMALL via Getty Images In an interview with the Financial Times, Jony Ive announced that after more than two decades of making Apple products … Continue reading Apple’s head of hardware design is leaving the company after three years

Android may be biggest beneficiary of Apple’s privacy protections

59% of mobile advertisers moved ad spend away from iOS. Constantine von Hoffman on June 6, 2022 Apple’s app privacy rules have resulted in 59% of mobile advertisers moving ad spend from them to Google Play and alternative Android platforms, according to a new study released today. One result: In the third quarter of 2021 … Continue reading Android may be biggest beneficiary of Apple’s privacy protections

Apple’s Privacy Changes To Send Facebook’s Ad Business Into Dark Ages

Apple’s Privacy Changes To Send Facebook’s Ad Business Into Dark Ages by Laurie Sullivan  @lauriesullivan, January 29, 2021 Ad industry executives say Facebook will suffer after Apple implements its privacy changes in iOS, as it becomes more difficult for the social media company to collect user data and prove that ads on its platform work. … Continue reading Apple’s Privacy Changes To Send Facebook’s Ad Business Into Dark Ages