One of the oldest players in the MAP market sells to a Washington-based SPAC. Mike Pastore on January 24, 2025 Marketing automation provider Act-On, one the early players in the SaaS martech space, was acquired Thursday by Banzai. Banzai is paying $ 53.2 million for Act-On, with $ 20 million in cash and the … Continue reading Marketing automation vendor Act-On acquired for $53 million
The pre-built content, workflows and benchmarks are available for healthcare, travel, finance, manufacturing and retail verticals. Barry Levine on November 19, 2015 A hotel chain uses a marketing automation system in ways similar to others in its industry, but differently from, say, a hospital. With that in mind, marketing automation platform Act-On is today launching … Continue reading Marketing Platform Act-On Unveils Packaged, Industry-Specific Solutions
