This approach focuses on GTM alignment, including shared goals, clear roles, collaborative communication and unified metrics. Steve Armenti on January 7, 2025   Here’s a statistic everyone needs to know: 76% of marketers achieve higher ROI with account-based approaches than other marketing strategies, per the ABM Leadership Alliance and ITSMA. Yet, many organizations still struggle … Continue reading Break down silos with a 4-pillar foundation for account-based expansion alignment →