Path To Purchase Shortens – Average Time Now 30 Minutes From First-Page View by Laurie Sullivan @lauriesullivan, September 2, 2022 Criteo has released an insights and trends report based on an analysis of millions of consumer transactions from thousands of retailers. Consumers in the U.S. and in the UK last year moved from discovery to … Continue reading Path To Purchase Shortens – Average Time Now 30 Minutes From First-Page View
Polina Zakaryan December 7, 2021 In today’s competitive digital landscape, it’s becoming increasingly challenging to get consumers to click through marketing messages and engage with them. Push notifications represent a versatile marketing tool that can help you drive user traffic, stimulate engagement and boost user conversion and retention. However, push notifications can only work for … Continue reading Top 6 Push Notification Mistakes and How to Fix Them
Travis Jamison November 30, 2021 Bounce rates represent the percentage of your website visitors who land on one of your home and product pages and leave your website without taking any action or moving to a different page. Sites with high bounce rates struggle to retain their visitors’ attention with relevant, engaging content. These sites … Continue reading 4 Ways eCommerce Sites Can Reduce Their Bounce Rates
Dave Sutton October 6, 2021 As your website grows in size and complexity, there may come a time when a website migration becomes necessary. When this happens, following a deliberate, step-by-step approach to migrating your site makes the process smoother and helps you avoid a negative impact on your brand and your business. An SEO … Continue reading Is it Time to Migrate Your Website?
Amanda Dvorak August 28, 2021 Have you ever been frustrated because you tried to access a website and saw nothing but a server error warning? If so, you know how irritating it is when a webpage won’t load and you don’t know why. Your website visitors may share those same frustrations if you don’t have … Continue reading Why Your Website Needs a Custom 404 Page
5 Way To Tell If Your Website Works by April Obeidzinski , August 26, 2021 The following was previously published in an earlier edition of Marketing Insider. Aside from the obvious indicators of a bad website, such as only having a single landing page, bad copy, or poor visuals, here are ways to determine … Continue reading 5 Ways To Tell If Your Website Works
Thomas Griffin July 30, 2021 Every point of interaction with your audience is an opportunity to build your relationship with them. And this is true even when they click on a broken link and land on your 404 pages. An example of a 404 error on the Microsoft website A 404 error is when a … Continue reading 7 Ways to Optimize Your 404 Pages
More transactions online in the last year make this a crucial action. Chris Wood on July 29, 2021 “Think of your website as a 24/7/365 lead generation engine,” said Lynne Capozzi, CMO of digital experience powerhouse Acquia. “It sells while you sleep. And the cost of producing website content is 62% less than traditional marketing … Continue reading Now is the time to relaunch your website
Why International Business Websites Need Foreign Language VersionsAs the internet continues to grow, your business has to stay relevant and visible with professional website translation. Currently the internet has over 4.66 billion active users across the planet, and nearly 65% of the world’s population has access to the service. It continues to grow and any … Continue reading Why International Business Websites Need Foreign Language Versions
Dale Keipert May 28, 2021 We’ve been designing and developing websites for over 20 years and there’s one thing that remains constant and that one thing is change. There’s not another industry that I’m aware of that changes as rapidly and as dramatically as digital marketing, generally or website design and development, specifically. According to … Continue reading Components of a Successful Website
