Laura Troyani — March 13, 2019 Follow @PlanBeyond — March 13, 2019 We live in a Google, Yelp and Facebook world, which means your business needs a website to survive. Yet research has found that less than two-thirds of small businesses have websites. Thankfully, over half of those small business owners without websites say building … Continue reading Creating a Custom Website Without An Agency
Joana Ferreira — December 6, 2018 Follow @JoanaMarketing — December 6, 2018 Generally, businesses want more traffic to their websites, more enquiries, more business, more sales, or just more awareness of their products and services. Digital marketing will help you achieve these. But the website plays a central role in all of this. No matter … Continue reading Should You Get a New Website?
Tessa Flores — November 14, 2018 — November 14, 2018 Boskampi / Pixabay You’ve decided you need a website update or maybe even a brand new redesign. You’ve got the sitemap figured out and the design is complete. All that’s left is to bring in a developer to build it. Before your developer gets started … Continue reading Questions to Ask Your Web Developer
Rebecca Davies — October 10, 2018 Follow @BecEntyce — October 10, 2018 When it comes to building a new website, many businesses choose to focus predominantly on the design aspect of the project when approaching agencies to carry out the work. Whilst design is a vital part to any web development project, there are a … Continue reading 4 Ways to Ensure Effective Web Development
Kristin Zhivago — August 8, 2018 Follow @KristinZhivago — August 8, 2018 Pexels / Pixabay If you own a business, you know a lot about that business. You also have a website. You probably know less about how websites are constructed. Do you need to know? Yes – certainly enough in order to manage your … Continue reading Website Tech 101: How Websites Are Constructed
Donna Campbell — July 4, 2018 — July 4, 2018 Are you looking to grow your email list, generate more leads, get more people to download your content, or enroll more blog subscribers? Us too. While the marketing world is quite divided on the use of pop-up opt-in forms, we happen to use them for … Continue reading Should I Use Pop-Up Forms on My Website?
Mike Moran — June 22, 2018 Follow @MikeMoran — June 22, 2018 adjieargoputra / Pixabay It doesn’t happen as much anymore, but it wasn’t long ago that every time I showed slides explaining how Amazon tests every change they make to their website, some wisenheimer would pipe up, “Yeah, well Amazon has a lot … Continue reading Are You Testing the Right Things on Your Website?
Before you jump into conversion rate optimization, contributor Allen Martinez says your website must reflect a deep understanding of your customers, among other things. Read on for how best to approach the challenge. Allen Martinez on March 9, 2018 Before I graduated from the Art Center College of Design, Lynda Weinman was my … Continue reading Creating the best lead-gen website, step by step
By Joydeep Bhattacharya January 29th, 2018 Website navigation extends well beyond merely bringing together the important category links of your website and arranging them in parent categories on a top menu bar or a sidebar. Before anything, let’s have a quick look at the crucial role that good website navigation design plays in a content and … Continue reading How To Implement Faceted Navigation
Personal Branding Blog — January 26, 2018 — January 26, 2018 It’s great to have high traffic for your personal brand’s website. How to get these visitors to convert into sales is the next challenge businesses face. The design and execution of elements are crucial to staying up to date with the latest technology and … Continue reading How to Have a More Successful Website Design With Multivariate Testing