Category Archives: Web Design Guidelines

UX Design – Part 3 – Emotionally Purposed Design

Jason Davis — October 12, 2017 Follow @weareelement502 — October 12, 2017 lukasbieri / Pixabay Emotionally Purposed Designs can drive users into either loving or hating a product. These designs can also make their users feel more comfortable with their decision. Design and emotion sometimes go hand in hand. Which is why seasoned designers are … Continue reading UX Design – Part 3 – Emotionally Purposed Design

Understanding Your Audience: Why You Need Buyer Personas for a Website Redesign

Kristen Patel — September 19, 2017 Follow @kristinapatel — September 19, 2017 fancycrave1 / Pixabay Why do you need to understand your buyer personas before undergoing a website redesign? Simply put, understanding your organization’s buyer personas allows you to create a website that is not only tailored to their unique needs and pain points but … Continue reading Understanding Your Audience: Why You Need Buyer Personas for a Website Redesign