Category Archives: Video Tools

5 Steps to Scripting Great Microlearning Videos

by Will Holland June 29, 2016 Follow @xpndinteractiveJune 29, 2016 Video is used all over the place for educational content. You’re going to find it one of the most effective media in your toolkit because it’s engaging, multimedia and easy to do. You don’t need to be a videographer or video expert to create great … Continue reading 5 Steps to Scripting Great Microlearning Videos →

Why Estimating Your Video Production Cost is a Lot Like Buying a Car

Video Tools

by Gregg Litman June 28, 2016June 28, 2016 Believe it or not, I get asked many more questions about estimating the cost of video production than I ever get asked about storytelling styles or production techniques. I’d like to think people understand that visual storytelling is a complex set of skills that takes years to … Continue reading Why Estimating Your Video Production Cost is a Lot Like Buying a Car →

6 Lessons from Brands Utilizing Video in their Facebook Marketing Strategy

Video Tools

by Katie Cooper June 21, 2016 Follow @loopthecoopJune 21, 2016 There’s a new player lurking in your Facebook timeline and feeding you information: videos. Although a picture is worth 1,000 words, Dr. James McQuivey claims a one minute video is worth 1.8 million. The social media platform has implemented innovative video technologies resulting in more … Continue reading 6 Lessons from Brands Utilizing Video in their Facebook Marketing Strategy →

4 Social Media Platforms to Dive Into Video Marketing

Video Tools

by Patrick Whatman June 10, 2016 Follow @mrwhatmanJune 10, 2016 In 1981, MTV’s arrival changed the shape of the music industry. Suddenly, video was essential for music promotion. It’s 2016, and video has become essential again. This time, for social media marketers. In her Mention webinar, social media expert Lauren Teague highlighted the importance of … Continue reading 4 Social Media Platforms to Dive Into Video Marketing →