Eddie Tomalin — April 12, 2018 — April 12, 2018 Now, this won’t be the first blog post you’ve seen about the merits of interactive video, and it certainly won’t be the last. 2018 is set to be the year that interactive video really comes of age. “But what’s been the hold-up?” I hear you … Continue reading How Interactive and Shoppable Video Can Bring You Online Sales Success
Category Archives: Video Strategy
Video Translation: Save Time and Money
Jen Horner — March 19, 2018 Follow @mtmlinguasoft — March 19, 2018 Digital video is everywhere. Demand for translated subtitles and foreign language voice-overs is growing. Typically, global businesses need multimedia translation for training videos, e-learning modules, product demonstrations, market research, and marketing/advertising. What should you expect when you request video translation? Is it scripted? … Continue reading Video Translation: Save Time and Money
How to Vlog (Even If Your Life Isn’t that Interesting)
Sean Ogle — March 16, 2018 Follow @seanogle — March 16, 2018 How many YouTube videos have you seen recently of a blogger going to some lavish destination, or doing something totally outlandish? Or how many Instagram models have you seen posting with the perfect urban backdrop or beach sunset? Their lives look pretty incredible, … Continue reading How to Vlog (Even If Your Life Isn’t that Interesting)
Hit the Target with Video in 2018
Neil Wood-Mitchell — January 30, 2018 Follow @ThreeMotionUK — January 30, 2018 15299 / Pixabay The start of a new year is a great time to reflect upon and review our current marketing efforts, consider what did and didn’t work last year, and how we can move forward more positively. Many of us will either … Continue reading Hit the Target with Video in 2018
Make the Leap Into Business Video
Todd Vaske — January 18, 2018 — January 18, 2018 I’m a ’80s music fan. The loud guitars, big hair, and over the top antics — I love it all. So, when I started thinking about making the leap into business video, one thing came to mind, Van Halen and the song “Jump” has been … Continue reading Make the Leap Into Business Video
6 Things You Need to Build an In-House Video Studio
Shaun Cronin — January 19, 2018 — January 19, 2018 mariananbu / Pixabay You’ve probably heard that you need to be making more videos for your company, and maybe you’ve even started to try and figure out how to make that happen. From product marketing to recruiting, to social media, internal communications, and customer support, … Continue reading 6 Things You Need to Build an In-House Video Studio
Cutting Out the Ad Agency: Why Your Video Production Company Could Be a Hotbed of Creativity
Evelyn Timson — January 12, 2018 Follow @Aspect_FandV — January 12, 2018 The advertising industry is changing. The seemingly immutable role of the ad agency is, arguably, in a process of flux and agencies are struggling to adapt and make sense of this brave new world. There’s no doubt that the global economic slowdown since … Continue reading Cutting Out the Ad Agency: Why Your Video Production Company Could Be a Hotbed of Creativity
The Single Thing You Must Do with Video for 2018
Wayne Elsey — January 9, 2018 Follow @wayneelsey — January 9, 2018 StockSnap / Pixabay By now you know that video is essential for a comprehensive marketing strategy. However, we live in a world where marketing is changing at the same rapid-fire rate as technology, and the reality is that you have to ensure that … Continue reading The Single Thing You Must Do with Video for 2018
The Video Digital Strategy That Didn’t Work In 2017, And The Ones That Did
The Video Digital Strategy That Didn’t Work In 2017, And The Ones That Did by Laurie Sullivan @lauriesullivan, December 28, 2017 Social influencers sent search traffic to brand sites, new holidays were created to bring attention to marketplaces, brands and products, and long-tail keywords were bought up by some to take advantage of an old, … Continue reading The Video Digital Strategy That Didn’t Work In 2017, And The Ones That Did
How to integrate display with search and video
Columnist Grace Kaye walks you through a multichannel approach to search, display and video that will bring about more effective bidding and better personalization. Grace Kaye on December 15, 2017 This is for all you GDN (Google Display Network) displayers out there. I repeat, this is just for GDN display advertising and how you can … Continue reading How to integrate display with search and video
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