Category Archives: Video Games

How to use video games to drive customer engagement

September 01, 2025 How to use video games to drive customer engagement BY Bastian Bergmann To play is human. It’s how toddlers experience and learn about the world they just entered. It’s also how we as adults rewire our brains and learn new things most effectively. In a world in which consumers are flooded with choices, … Continue reading How to use video games to drive customer engagement →

Pong’s influence on video games endures 50 years later

Video Games

‘Pong’ is now half a century old Igor Bonifacic @igorbonifacic Exactly 50 years ago today, Atari released Pong. It wasn’t the first video game ever created, nor the original take on virtual table tennis – a fact that would eventually lead to two decades of lawsuits. But in Pong, the early video … Continue reading Pong’s influence on video games endures 50 years later →