AI-Built Ads: Will Super Bowl Fans Accept Or Reject? by Laurie Sullivan , Staff Writer, January 13, 2026 Svedka vodka primarily used artificial intelligence (AI) to create an advertisement featuring its “Fembot” mascot in the brand’s first Super Bowl commercial, scheduled to air Feb. 8. The brand is owned by Sazerac, acquired by Constellation Brands in … Continue reading AI-Built Ads: Will Super Bowl Fans Accept Or Reject?
The first Super Bowl ads cost $40,000 and the game was played in the afternoon. A few things have changed since. MarTechBot on February 3, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access … Continue reading Has the Super Bowl always been this important to marketers?
AI Monsters, Imaginary Images Infiltrate Super Bowl LVIII Ads by Laurie Sullivan , Staff Writer @lauriesullivan, February 13, 2024 When Etsy’s internal research showed 71% of Americans admit to feeling anxious about giving gifts, the company developed a tool it calls Gift Mode, which debuted Jan. 24. Visitors to the site in search of a gift … Continue reading AI Monsters, Imaginary Images Infiltrate Super Bowl LVIII Ads
Who the winners were during the Big Game — on streaming, social media and audience engagement. Chris Wood on February 13, 2024 As the Kansas City Chiefs mounted a late-game charge to become repeat champions (three titles in five years!), Super Bowl LVIII proved to be a victory for fans, brands and the city of … Continue reading 5 Super Bowl LVIII takeaways for marketers
By Jeff Beer February 09, 2024 Following up a massive success can be a daunting task, whether you’re talking about music or sports. Just ask the 1970 Boston Celtics or Dr. Dre’s The Aftermath. Last year, in the first of a five-year deal with the NFL, Apple worked with Roc Nation and Rihanna to … Continue reading Inside Apple and Usher’s Super Bowl halftime strategy
