by Eric Samson January 25, 2016January 25, 2016 Creating a startup from scratch is a whirlwind of emotion, from excitement and pride to a constant fear of failure. With the SBA reporting only 50% of new businesses survive past five years and a third making it past ten, the fear is justified. The first year … Continue reading 6 Keys to Surviving Your First Year As a Startup
Category Archives: Startups
Adopting a Startup Mindset
by Daniel Burrus January 6, 2016 Follow @DanielBurrusJanuary 6, 2016 Every year, the National University of Singapore sends students in their junior year abroad to work as interns with small startups in major hubs such as Silicon Valley, Beijing, and Tel Aviv. After completing a year with the startup, they return to Singapore to finish … Continue reading Adopting a Startup Mindset
What Every Startup Needs To Know About Marketing
So you’ve built up a startup. Now what? Do you have what it takes to be a game changer? Columnist Mary Wallace has some tips on how to build a marketing program that will help you achieve your goals. Mary Wallace on January 5, 2016 Seventy-five percent of all startups fail. Ouch. Considering that startups … Continue reading What Every Startup Needs To Know About Marketing
5 Things Your Company Should Be Doing by 2016 (That They’re Not)!
by Kristin V. McNulty December 29, 2015December 29, 2015 I wasn’t born this way—immersed in all-things digital, that is. The world was quite different then. It was 1985 and Madonna just made history for most cassette tape sales. Floppy disks were at the forefront. Phone books were tangible. “Please Be Kind and Rewind” was a … Continue reading 5 Things Your Company Should Be Doing by 2016 (That They’re Not)!
How to Make Startups Less Risky
by Rola Tassabehji December 28, 2015 Follow @YPODecember 28, 2015 After decades of research on successful startup formulas, the odds are still against new entrepreneurs. Recent findings from Harvard Business School estimate that 75 percent of all startups fail; however the process of starting a company can be less risking by following the “lean startup … Continue reading How to Make Startups Less Risky
Four Must Answer Questions For Startups And Target Audiences
by Lisa Fernow December 28, 2015December 28, 2015 I have been working with a really cool startup lately to help them develop their first formal marketing plan, and the first question we had to address was, “who should we target?” Defining your target audience correctly when innovating in the market is life-or-death important. Not only … Continue reading Four Must Answer Questions For Startups And Target Audiences
On Startup Saviors
by Chris Lake December 19, 2015 Follow @DigitalDockUKDecember 19, 2015 Our business landscape is being revolutionised like never before. Online purchasing has changed the game and any company that does not have a multi-channel offering will slowly die. The speed of change and resulting inflexibility, especially from large companies, has left former powerhouse retailers struggling … Continue reading On Startup Saviors
5 Pieces of Etiquette for Startups Approaching Advisors
by Mason Pelt December 12, 2015 Follow @masonpeltDecember 12, 2015 We’re coming upon the end of the year and a lot of people are planning to take the next steps toward starting a company. I can’t back that with statistics, but as a guy running a marketing agency, I’ve been having a lot of meetings … Continue reading 5 Pieces of Etiquette for Startups Approaching Advisors
How Can Startups Use Social Media To Win
by Michael Wight December 9, 2015December 9, 2015 Social media is extremely widespread and is penetrating every corner of the world at a record speed. It has been projected that by 2016, the total number of worldwide social media users would be 2.13 billion. An average American spends about 37 minutes every day on social … Continue reading How Can Startups Use Social Media To Win
Ways to Build Your Personal and Small Business Credit Score
by Jay North December 7, 2015 Follow @myfactnetwrkDecember 7, 2015 Many entrepreneurs with poor credit often find it difficult to attract financing for their start-ups. Conventional banks are very strict about credit scores, while small business factoring deals more with your ability to generate future invoices. The following information will help you improve both your … Continue reading Ways to Build Your Personal and Small Business Credit Score
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