If answering “How much are we spending on social video?” takes hours, your measurement is broken. Smarter standards make spend clear and reporting easy. Angelina Eng on August 26, 2025 You know that moment when leadership asks, “How much are we spending on social video?” You pause — not because you don’t know your … Continue reading Why social video spend gets lost in reports — and how measurement standards fix it
Ana Gotter — December 6, 2019 Follow @ana_gotter When you’re creating video content for social media, there are a ton of decisions to make. Which platform (or platforms) do you want to create the video for, and what audience are you targeting, and are you going to optimize it for search and accessibility? What style … Continue reading How Long Should Videos Be: The Ideal Social Video Length for Every Platform
Ana Gotter — October 12, 2017 Follow @ana_gotter — October 12, 2017 If you’ve watched any videos on Facebook or Instagram lately, you may have noticed that underneath the video, it will tell you how many views the video got. Not only will the person or Page who posted the video be able to see … Continue reading How Instagram & Facebook Public Video Views Counter Affects You
Social video is here to stay, but sometimes it’s hard to separate fact from fiction. Columnist Jordan Kasteler helps you steer clear of some of the more widely circulated myths associated with social media marketing with video. Jordan Kasteler on October 10, 2017 Social video is hot, and with good reason. Today, we’re watching … Continue reading 4 myths about video social media marketing, debunked
Ana Gotter — June 23, 2017 — June 23, 2017 One of the things that video does best is conveying emotion quickly and powerfully. You can see the expressions on someone’s face, hear their tone of voice, and feel more of a personal connection because of it. Adding emotion in social media videos strengthens them … Continue reading How to Add More Emotion to Your Social Media Videos
Ana Gotter — June 16, 2017 — June 16, 2017 Video is everything on social media right now; it’s ranking higher in the feeds of platforms with content-ranking algorithms, and social audiences are responding to it—and sharing it—in higher number than ever before. Because of this, all brands should be increasing the amount of video … Continue reading 7 Best Social Video Practices You Need to Be Using
Ana Gotter — June 15, 2017 — June 15, 2017 Clker-Free-Vector-Images / Pixabay Close your eyes for a second, and think about the last social media video that you remember seeing. If you’re like a large majority of daily social media users, it’s probably a video that you saw within the last few hours. What … Continue reading 6 Different Types of Social Media Videos You Need to Be Using
by Bob Hutchins July 4, 2016 Follow @BobhutchinsJuly 4, 2016 As video content becomes cheaper, faster, shorter, and looks nearly professional-grade with consumer equipment (lookin’ at you iPhone 6)… it’s also becoming social. Whether or not your audience watches video is no longer a question. In 2016, we’re simply interested in where the audience goes … Continue reading The Summer of Social Video (Infographic)
by Sunil Bagai May 13, 2016 Follow @ZenithtalentMay 13, 2016 To say that social media has revolutionized talent acquisition is an understatement. Two years ago, according to a Jobvite survey, social recruiting had already established itself as the accepted standard among 93 percent of recruiters. A large part of that stems from the growing … Continue reading Engage More Candidates with Video-Based Social Recruiting
by Tara Brannigan February 17, 2016February 17, 2016 Video content on social media is booming. Facebook is reporting over 8 billion daily video views, YouTube’s watch time is rising 60% year over year, and Periscope users are consuming over 40 years worth of videos per day. With traditional broadcast mediums in decline, adapting to the … Continue reading 7 Things Not to Do With Social Video
