As SEO practitioners turn their focus toward user engagement as a measure of content success, columnist Ian Bowden says the conventional wisdom surrounding user engagement metrics may, in fact, be misleading. Ian Bowden on June 16, 2016 Ranking signal studies and anecdotal feedback point toward the growing importance of user signals in search … Continue reading Common misconceptions when measuring SEO content performance
by Robert Nissenbaum June 15, 2016 Follow @rnissenbaumJune 15, 2016 A simpler approach to SEO I loathe how SEO is made out to be a complicated, non-understandable concept. The way I see it, through its highly complicated algorithm, Google actually tries to recommend sources the same way you or I would. Google’s goal, just like … Continue reading Do You Want To Improve Your SEO & Search Ranking?
By Nevyana Karakasheva June 13th, 2016 … because fake reviews are not only immoral — but also illegal It’s never been easy to earn customer’s favor, especially in terms of explicit public appraisal like an online review. As responsible business owners we all strive (or at least we should) to encourage our clientele to share their … Continue reading Strategies for Securing Ratings and Reviews – Honestly
The rules of the SEO game have changed over the years, but columnist Pratik Dholakiya has some solid strategies for increasing search visibility and authority that you can safely use in 2016. Pratik Dholakiya on June 9, 2016 Improving your rankings isn’t as simple as it used to be. As businesses have become more … Continue reading 5 contemporary strategies that help improve your rankings
by Randy Milanovic May 24, 2016 Follow @kayak360May 24, 2016 How to maintain your focus when being swarmed by the masses. Nearly everyone we meet is interested in having a number one ranking on Google for their business. But what percentage of those people are really thinking about what that would mean for their business … Continue reading Are You Sure You Want a Top Spot on Google?
You’ve worked hard to reach the top spot on Google — now you have to defend your position. Columnist Daniel Faggella provides his advice for staying on top. Daniel Faggella on May 19, 2016 Generating a consistent source of website traffic is the foundation of every online business. If you don’t have visitors coming … Continue reading 5 ways to maintain your SEO ranking
by Jem Henderson May 13, 2016May 13, 2016 It has come to the attention of digital marketers that Google have ventured even further into the world of tomorrow with their latest updates to how search engine optimisation works. Utilising artificial intelligence and machine learning, the new system is called RankBrain and might be about to … Continue reading What Is Rankbrain And How Does It Affect SEO?
by Eric Seal April 18, 2016April 18, 2016 “How do I get ranked higher on Google?” We at SEO Inc. work tirelessly to find that answer out for our clients. Thankfully, so does Backlinko, the same business behind the infographic listing Google’s 200 SEO Ranking Factors. Backlinko recently analyzed 1 million Google search results to … Continue reading What Is SEO Ranking Determined By? A New Study
by John Caiozzo April 5, 2016 Follow @johncaiozzoApril 5, 2016 Relevance, Distance, and Prominence Google has further elaborated on their three main local ranking factors – Relevance, Distance, and Prominence. In regards to relevance, Google wants to provide the best user experience possible, so they will prefer the listing which best matches user intent. When … Continue reading Google Updates Local Ranking Factors and Search Quality Rating Guidelines
by Jeff Millett April 3, 2016 Follow @jefftheseowhizApril 3, 2016 One of the biggest and most costly mistakes business owners make when it comes to choosing the right SEO software is choosing the right solution that best suits your business at the right time. Not all businesses are at the same stage in growth. When … Continue reading 3 Effective SEO Software Options That Will Save You Thousands of Dollars
