Are you making the most of offline advertising to complement your local SEO efforts? Columnist Marcus Miller explains the benefits of connecting your digital and physical marketing. Marcus Miller on March 21, 2016 It’s not easy marketing a local business in 2016. We live in a hyper-competitive environment. Petrol stations sell groceries, and grocery stores … Continue reading Local SEO beyond the browser
by David Leonhardt March 10, 2016 Follow @amabaieMarch 10, 2016 There is a huge difference between the needs of an online company targeting a global audience and a local company seeking local customers online. The global company can operate from a basement or a barn, and can cast a huge net to capture anybody online. … Continue reading Thinking Local for SEO and Social
by Kevin Mayer March 6, 2016 Follow @bearcreekwebMarch 6, 2016 Local search drives action. According to data from Google, 50% of mobile searchers, and 34% of people searching from a computer or tablet will visit a store within a day. With local searches playing such an important role in driving more business, it’s no wonder … Continue reading Your Local SEO Checklist for 2016
by Scott Barnett March 5, 2016 Follow @scottabarnettMarch 5, 2016 Brian Dean is a well known and popular SEO expert. He recently wrote a lengthy blog post that discussed what they learned about SEO from analyzing over 1 million Google search results. It’s a lengthy and somewhat technical overview. As I reviewed his post, I … Continue reading SEO and Local Authority for Hyperlocal Publishers
When it comes to providing SEO for local businesses, it’s crucial to set realistic expectations. Columnist Jenny Foster discusses three points she likes to drive home with clients to ensure a strong relationship and a smooth campaign. Jenny Foster on February 26, 2016 A driving force behind my marketing career over the past few … Continue reading Setting Local SEO Expectations: 3 Points To Hit Early And Often
By Martha Vasquez February 24th, 2016 It can be difficult for local business with multiple locations when it comes to do the status benchmark. However, it is important to know where you stand, what it needs to be corrected and what is the opportunity for those locations. Today, I will share an example of a … Continue reading Benchmark Your Locations With This Local Status Report
by Owen Radford February 16, 2016 Follow @ElementaryDigiFebruary 16, 2016 You need to ensure that anyone looking for the services you provide in the area that you serve is seeing your company towards the top of the pages when they search. But what is the best approach? That all depends on how your business works. … Continue reading Local SEO for Service Area Businesses
by Prasanna Bidkar February 7, 2016 Follow @prasannabidkarFebruary 7, 2016 For most small businesses, showing up in local search results can turn out to be a make or break situation. Widespread use of smartphones and non-stop connectivity has changed some common behaviors. These local SEO tips will help you feed these new customer behavior and … Continue reading How to Rank in Local Search Results
by Scott Barnett February 6, 2016 Follow @scottabarnettFebruary 6, 2016 We talk regularly about the difference between “advertising” and “engaging”. At a hyperlocal level, it’s critical that small business owners not only reach out to new customers, but also engage their existing customers, since word of mouth can generate a significant share of small businesses … Continue reading Local SEO Success for Small Business
by Mark Preston January 30, 2016 Follow @MarkPreston1969January 30, 2016 Do you know the most crucial element of making sales? It’s being found. If you aren’t being discovered, especially on the web, you’re shooting yourself in the foot and losing a major competitive advantage. We know that sometimes SEO takes a backseat in marketing strategies, … Continue reading Using Local SEO to Maximize Your Sales Potential
