Link building is an investment, so don’t let your efforts go to waste! Columnist Janet Driscoll Miller shares two ways you can reclaim backlinks that are producing 404 errors. Janet Driscoll Miller on February 17, 2017 It’s inevitable. Despite your best efforts to prevent them, there will likely be some 404 errors showing up … Continue reading Missed link-building opportunities: Reclaiming broken links
It’s not too early to start thinking about Valentine’s Day 2018! Columnist Andrew Dennis explains how to structure a link-building campaign for success during crucial seasonal periods and provides an outline for preparing 12 months in advance. Andrew Dennis on February 15, 2017 Seasonal traffic trends have a tremendous impact on websites, and businesses … Continue reading Seasonal and holiday link building
Whether you’re planning to pursue links in 2017 or continue an existing link-building project, columnist Andrew Dennis reminds us that December is an ideal month to review your link campaign strategy. Andrew Dennis on December 21, 2016 Link campaigns need strategy. Link building is a difficult, time-consuming process that doesn’t produce results overnight. However, … Continue reading Link campaigns: Strategy development and review
56% Say You Can’t Rank Without Link Building [STUDY] , Rina Caballar, November 29, 2016 Links are one of the top search ranking factors on Google. They get you ranked for your target keywords on SERPs. So essentially, one cannot rank without link building, right? Or can you? According to a poll sent out to … Continue reading Link-Building Options And How To Use Them
Columnist Andrew Dennis explains how link building is built on the same fundamental principles as effective marketing: thorough research, strategic promotion, carefully crafted messaging and sustained effort. Andrew Dennis on November 23, 2016 The principles that apply to good marketing are the same principles that apply to good link building. The process to secure … Continue reading Link building is (specialized) marketing
Good outreach is crucial to link building, but it’s not easy. Columnist Ian Bowden explains why it’s a tough, yet essential, element of a strong SEO campaign. Ian Bowden on November 16, 2016 After spending several years in a media agency, I’ve come to the opinion that link outreach teams have the most difficult … Continue reading Why link outreach teams have the most difficult job in the agency
November 2, 2016, Jeremy Knauff We all know that links are the lifeblood of search engine optimization. While there is no shortage of advice on link building tactics, focusing on tactics before strategy is always a mistake that leads to wasted time, energy, and money. A well-defined strategy helps you plan your tasks efficiently … Continue reading 5 Strategies to Become a Link Building Rock Star
By Lisa Zheng November 10th, 2016 Getting traffic to your blog can be a tricky thing, especially when you’re reaching out to a very specific customer niche. While the key is still to have great content, it can’t hurt to reach out to people to gain backlinks to your site and help jump start your … Continue reading The Art of Email Outreach for Link Building
Link building is difficult, and columnist Julie Joyce reminds us that there are no risk-free, fool-proof tactics within this discipline. Julie Joyce on November 9, 2016 at 1:00 pm Countless articles about links are written every day. Many of them are excellent, filled with some really good tips to help you do well. Some of … Continue reading 9 hard truths about links
by Brandon Leibowitz Follow @seooptimizersOctober 21, 2016 Every SEO specialist needs to get a good grasp of building links. Google, the world’s largest search engine, is designed to crawl and index webpages with an aim to provide the best search results. How does Google choose which among the billions of pages online deserve the top … Continue reading Understanding Link Tags And How To Decipher Them
