15 Things You Need To Know About Programmatic Native by Tobi Elkin, Staff Writer @tobielkin, February 1, 2017 This article originally appeared on NAI’s blog and has been reprinted here with permission. Programmatic native is becoming an increasingly important way for advertisers to achieve scale. Of course “native” means different things to different people, and … Continue reading !5 Things You Need To Know About Programmatic Native
Category Archives: Programmatic
How Artificial Intelligence Ties Into Programmatic Media
by Tobi Elkin@tobielkin, December 29, 2016 In a bid to understand the way in which artificial intelligence (AI) is related to programmatic media, Real-Time Daily spoke to Tomer Sade, CEO and founder of Wise Data Media. The company markets an AI, real-time bid management system that aims to facilitate marketing decisions across all digital channels. … Continue reading How Artificial Intelligence Ties Into Programmatic Media
Programmatic Technology Leads To Programmable Brands, According To Whitepaper
by Tobi Elkin@tobielkin, December 2, 2016 A new whitepaper sponsored by Xaxis in conjunction with IDC advances the idea that the media industry is seguing into an era of so-called “programmable brands.” The whitepaper, entitled “Get Ready For The Age of Programmable Brands,” focuses on how programmatic is changing the way in which marketers are … Continue reading Programmatic Technology Leads To Programmable Brands, According To Whitepaper
Size matters: 5 tips for creating LEAN programmatic creative
Programmatic ads now account for a majority of display ads in the US, and columnist Victor Wong believes that advertisers must craft their creative to win in this environment. Victor Wong on November 30, 2016 Advertisers and publishers have no choice but to go “LEAN” — lightweight, encrypted, AdChoices-supported and non-invasive. Why? There’s the … Continue reading Size matters: 5 tips for creating LEAN programmatic creative
What is the Future of Programmatic Advertising in the US? [Infographic]
Stacey Rudolph — November 19, 2016 — November 19, 2016 It is apparent that programmatic advertising is not only growing in popularity, but it is also becoming very sophisticated. According to the latest US programmatic ad spending stats and forecast, more than two thirds of total US ad spending happens to be programmatic. And according … Continue reading What is the Future of Programmatic Advertising in the US? [Infographic]
Strike a Pose, Mode Media
by John Motavalli, Columnist, September 21, 2016 Of all the bizarre mysteries haunting the Internet world, one of the most interesting is the saga of Mode Media, a kind of women-oriented fashion and beauty ad network that was once ranked the No. 7 Web site. Back in May, Programmatic Insider asked the question, “Why Is … Continue reading Strike a Pose, Mode Media
The path to programmatic peace
On the heels of studies that highlight a lack of transparency in digital advertising, columnist Melody Gambino points to the way forward and how we can rebuild trust in the programmatic world. Melody Gambino on July 5, 2016 Programmatic advertising already accounts for nearly 60 percent of US digital display ad spending, according to a … Continue reading The path to programmatic peace
A Guide to the Good, the Bad and the Ugly of Programmatic Advertising
by Deepan Siddhu June 26, 2016 Follow @deepansiddhuJune 26, 2016 Remember when your browsing was cluttered with those annoying pop-up ads for products you would never consider buying? Gone are the days where brands were forced to buy bulk space blindly, resulting in people who would never want to buy their products/services being shown their … Continue reading A Guide to the Good, the Bad and the Ugly of Programmatic Advertising
How a Beauty Company Doubled Their Revenue With Programmatic Advertising
by Nikhil Sharma January 22, 2016 Follow @mrsharmaJanuary 22, 2016 The beauty industry is one of the most competitive industries out there. Companies are constantly striving to capture the attention of consumers. If not, their competition could easily steal away their temperate customers on the next trip to the mall or drugstore while walking down … Continue reading How a Beauty Company Doubled Their Revenue With Programmatic Advertising
Programmatic 101: Defining Whitelists and Blacklists
Scott SieglerSeptember 4, 2015 Programmatic technology is filled with several nuances that affect both publishers and advertisers. One such example is whitelists and blacklists, also known as blocklists. Understanding the ins and outs of these lists is important for players in the programmatic advertising space who want to optimize revenue. Whitelists and blacklists have slightly … Continue reading Programmatic 101: Defining Whitelists and Blacklists
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