Category Archives: Professional Services

5 Factors to Determine if Your Service Business is Marketable

Karen Repoli — November 23, 2016 Follow @karenrepoli— November 23, 2016 When you’re planning to start your service business, it is crucial to incorporate a marketability evaluation. At its core, the purpose of this is to answer the basic questions: Who will buy this service? How much will this service cost? If you’re a new … Continue reading 5 Factors to Determine if Your Service Business is Marketable

Marketing Recruitment and Onboarding Strategies for Professional Services Firms

by Karl FeldmanSeptember 29, 2016 I’ve worked with professional service firms over the years on projects ranging from research and strategy to rebranding and websites. And in addressing these issues I’ve watched clients struggle with one particular challenge again and again. It’s a challenge that asserts itself for a multitude of reasons—and it’s one that … Continue reading Marketing Recruitment and Onboarding Strategies for Professional Services Firms

How to Self Publish Your Book #3: 5 Ways to Sell Your Self-Published Book

by KeriLynn EngelSeptember 6, 2016 Your book is written, edited, and ready to go… but how exactly will you put it in the hands of your eager audience? Before self-publishing a book, you’ll have to decide how and where you want to distribute it. Your decision will depend on your goals: Do you want to … Continue reading How to Self Publish Your Book #3: 5 Ways to Sell Your Self-Published Book

Knowing Your Worth (and Getting it) as a Young Professional

by Personal Branding BlogSeptember 21, 2016 When searching for a job, most established professionals make it a point to provide potential employers with a resume that’s filled with hands-on skills, past accomplishments and industry accreditation. As a young professional who’s just entering the workforce, however, you may not have that luxury. In this case, it … Continue reading Knowing Your Worth (and Getting it) as a Young Professional

How to Self Publish Your Book #2: Setting Your Timeline and Budget

by KeriLynn EngelSeptember 7, 2016 As a blogger, you know there are plenty of good reasons to self-publish a book that go beyond earning royalties. You also know all the benefits of self-publishing vs. traditional publishing. Think you’re ready to write, upload, and start selling? Hold on just a minute! It pays to plan these … Continue reading How to Self Publish Your Book #2: Setting Your Timeline and Budget

How to Self Publish Your Book #1: Traditional vs. Self Publishing for Bloggers

by KeriLynn EngelSeptember 7, 2016 Until very recently, you had one choice if you want to get your book in the hands of readers: traditional publishing. But today, traditional publishers are no longer the sole gatekeepers. You have a lot of options when it comes to publishing your book. Wondering whether it’s worth it to … Continue reading How to Self Publish Your Book #1: Traditional vs. Self Publishing for Bloggers