Category Archives: Marketing Technology AI-Powered

10 of the most thought-provoking quotes from the September MarTech Conference

Fire up your marketing brain with the quotes that caught our attention at the September event. Mike Pastore on September 29, 2025       The September MarTech Conference featured six panel discussions around the theme of data and AI and featured speakers from brand such as Adobe, Google, Expedia Group, Ford Motor Company, SAS, Snowflake and … Continue reading 10 of the most thought-provoking quotes from the September MarTech Conference

Hidden Costs: Do Shoppers Trade Trust For AI-Powered Deals?

Hidden Costs: Do Shoppers Trade Trust For AI-Powered Deals? by Laurie Sullivan , Staff Writer @lauriesullivan, July 8, 2025 Amazon Prime Day 2025 officially kicked off Tuesday and runs through Friday. The ecommerce sale applies to more than 35 categories like apparel, beauty, and home. Amazon’s AI assistant Rufus aims to benefit shoppers — but are … Continue reading Hidden Costs: Do Shoppers Trade Trust For AI-Powered Deals?

AI-powered martech releases and news: April 24

OpenAI execs are telling investors that by the end of the decade, it will have Nvidia/Meta-level sales revenues. Skeptics think otherwise. Constantine von Hoffman on April 24, 2025   Can OpenAI make money?  Execs at the revolutionary-and-money-burning company think so. They are telling investors it will “turn cash flow positive” in 2029. That’s when it … Continue reading AI-powered martech releases and news: April 24

Firefly brings AI-powered content creation into Creative Cloud and marketing workflows

The revamped platform includes the ability to use Google and OpenAI genAI models, as well as Firefly’s Video model. Constantine von Hoffman on April 25, 2025   Adobe unveiled significant updates to its Firefly service, positioning it as a comprehensive, all-in-one home for digital marketers looking to streamline content creation. The revamped Firefly platform integrates … Continue reading Firefly brings AI-powered content creation into Creative Cloud and marketing workflows

Are marketers really replacing martech tools with low-cost, AI-generated apps?

What does it mean for SaaS martech vendors when the users have so much control? MarTechBot on April 14, 2025   In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet.  Q: … Continue reading Are marketers really replacing martech tools with low-cost, AI-generated apps?