We discussed building and scaling content operations at the November MarTech Conference. Here’s a recap. MarTechBot on November 7, 2025 At the Nov. 4, 2025, MarTech Conference — which is entirely virtual and free to attend — one session promises to push past the perennial barrier of creative capacity: “Zero to launch: Using AI … Continue reading Zero to launch: AI-powered campaign creation without the creative logjam
AI only works when content is structured, connected and governed. DAM gives it the foundation to turn automation into performance. Gareth Chilton on October 14, 2025 Everyone’s talking about how AI is reshaping marketing. But in most organizations, the real bottleneck hasn’t changed. Content still lives in too many places, and metadata gaps keep … Continue reading DAM is the missing link in AI-powered marketing success
Fire up your marketing brain with the quotes that caught our attention at the September event. Mike Pastore on September 29, 2025 The September MarTech Conference featured six panel discussions around the theme of data and AI and featured speakers from brand such as Adobe, Google, Expedia Group, Ford Motor Company, SAS, Snowflake and … Continue reading 10 of the most thought-provoking quotes from the September MarTech Conference
Hidden Costs: Do Shoppers Trade Trust For AI-Powered Deals? by Laurie Sullivan , Staff Writer @lauriesullivan, July 8, 2025 Amazon Prime Day 2025 officially kicked off Tuesday and runs through Friday. The ecommerce sale applies to more than 35 categories like apparel, beauty, and home. Amazon’s AI assistant Rufus aims to benefit shoppers — but are … Continue reading Hidden Costs: Do Shoppers Trade Trust For AI-Powered Deals?
The latest AI-powered martech news and releases Sergey Brin says threatening AI gets the best results. AI is fighting back with threats of blackmail. So, maybe stick with “please” and “thank you.” June 5, 2025 FOMO is driving most corporate AI adoption, according to an IBM survey of 2,000 CEOs. It found that … Continue reading The latest AI-powered martech news and releases
OpenAI unrolled an update to ChatGPT because it was too sycophantic. Nice to know there’s something humans still do better than AI. Constantine von Hoffman on May 1, 2025 Relax, humanity, there’s at least one thing you still do better than AI and that’s sucking up to the boss. Last week, OpenAI rolled out … Continue reading AI-powered martech releases and news: May 1
OpenAI execs are telling investors that by the end of the decade, it will have Nvidia/Meta-level sales revenues. Skeptics think otherwise. Constantine von Hoffman on April 24, 2025 Can OpenAI make money? Execs at the revolutionary-and-money-burning company think so. They are telling investors it will “turn cash flow positive” in 2029. That’s when it … Continue reading AI-powered martech releases and news: April 24
The revamped platform includes the ability to use Google and OpenAI genAI models, as well as Firefly’s Video model. Constantine von Hoffman on April 25, 2025 Adobe unveiled significant updates to its Firefly service, positioning it as a comprehensive, all-in-one home for digital marketers looking to streamline content creation. The revamped Firefly platform integrates … Continue reading Firefly brings AI-powered content creation into Creative Cloud and marketing workflows
LG TVs may soon watch you watching them to monitor how you feel about what’s on the screen. Someone send them a copy of “1984” fast. Constantine von Hoffman on April 17, 2025 Who needs Big Brother when you have LG smart TVs? The devices could soon be doing more than just displaying content; … Continue reading AI-powered martech news and releases: April 17
What does it mean for SaaS martech vendors when the users have so much control? MarTechBot on April 14, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: … Continue reading Are marketers really replacing martech tools with low-cost, AI-generated apps?
