Category Archives: LinkedIn Utilization

How to Master LinkedIn Marketing

Tom WhatleyMay 11, 2015 For us B2B marketers, LinkedIn seems to be the holy grail of social media marketing. We get involved with groups, publish content and set up our company pages in the hope to ignite lead generation. In my experience, there are two key goals when creating a LinkedIn marketing strategy; lead generation … Continue reading How to Master LinkedIn Marketing →

2 For 1: LinkedIn Profile Advice For Restless Sellers

LinkedIn Utilization

Kai TamulonisMay 5, 2015 If you’re just starting down the road of social selling, one of the first pieces of advice you’ll inevitably encounter is to reposition your LinkedIn summary to be customer-centric. In other words, scrap the talk of crushing quotas, socializing at that sales conference, and, well, sales in general. Instead, hammer home … Continue reading 2 For 1: LinkedIn Profile Advice For Restless Sellers →

Bringing Your Marketing Efforts to the Next Level with LinkedIn

LinkedIn Utilization

Michael CohnApril 27, 2015 You are probably working your marketing strategy pretty effectively, including through LinkedIn and the other social media channels. No doubt, your marketing efforts include all sorts of online activities. Do you find yourself wondering how the marketing professionals use the tool? The approach of social media professionals Get the backing of … Continue reading Bringing Your Marketing Efforts to the Next Level with LinkedIn →