Setting in place a strategy around innovation helps get different teams within your organization onboard. Chris Wood on October 27, 2021 Innovation through marketing technology “Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech … Continue reading Is innovation on your roadmap?
Category Archives: Innovation
How to Make Sure Your Dashboard Passes the Test: One Good Idea
Laura Patterson October 25, 2021 Several times every week we have conversations with customers about measurement, metrics, dashboards and scorecards. Given that today, almost everyone is able to click on some kind of Martech or CRM tool and produce a data report, you might wonder why this topic keeps surfacing? Because CMOs and by extension … Continue reading How to Make Sure Your Dashboard Passes the Test: One Good Idea
The Questions That Define Your Ambition Could Be Your Superpower
Ramon Nuez April 2, 2021 Abraham Lincoln was 23 years old when he declared to run for the Illinois state legislature. Abraham wrote, “Every man is said to have his peculiar ambition.” Lincoln continues, “All that I am or hope ever to be I get from my mother.” Lincoln’s step-mother Sarah Bush Johnson explained, when … Continue reading The Questions That Define Your Ambition Could Be Your Superpower
Innovation as the Escape Route from Financial Slowdowns
Anthony Gaenzle February 26, 2021 qimono / Pixabay It is too soon to say that humanity has the upper hand on the Coronavirus, but data coming in recently is undoubtedly encouraging. The United States, for example, recently saw a 19% decline in cases of COVID-19. This has been the case in multiple countries, even those … Continue reading Innovation as the Escape Route from Financial Slowdowns
Emerging New Brand Role: Enabler Of Personal Innovation
Emerging New Brand Role: Enabler Of Personal Innovation by Larissa Faw , December 31, 2020 Accenture Interactive’s annual Fjord Trends report is predicting a handful of trends that are likely to emerge in 2021 after a year that forced the world to re-examine how it lives, works and plays. “Innovation doesn’t start with technology, but … Continue reading Emerging New Brand Role: Enabler Of Personal Innovation
How PIM Is Driving Innovation in Retail During the Pandemic
Shashin Shah October 23, 2020 The Covid-19 pandemic has brought about significant changes in the global business environment. Especially in the retail space, brands are being compelled to step out of the comfort zone and adapt to new buying behaviors. While this disruption has changed the game, the goal remains the same – to provide … Continue reading How PIM Is Driving Innovation in Retail During the Pandemic
How Epidemics Spur Innovation [Infographic]
Brian Wallace — April 20, 2020 Throughout the ages epidemics and war have sown discord and terrors. However, where many see wanton death and destruction others see the opportunity to grow and thrive, current pandemic included. What can we learn about success from the past? If you think we’re going to go back to an … Continue reading How Epidemics Spur Innovation [Infographic]
How to Foster a Culture of Innovation at Work
Paul Keijzer — March 20, 2020 Companies are constantly struggling to embed a culture of innovation in their business since it has become an essential ingredient for success. Think of some of the most recognisable brands for a second: Apple. Google. Netflix. What do all these companies have in common? Yes, all these companies are … Continue reading How to Foster a Culture of Innovation at Work
Anticipate and Think Exponentially
Daniel Burrus — March 16, 2020 Technology-driven change will continue to accelerate at an exponential rate. Now that quantum computing has recently entered an early phase of application, exponential change will accelerate. Therefore, it is time to turn accelerating change into an advantage by leaning to anticipate and think exponentially! Anticipatory Mindset Takes Advantage of … Continue reading Anticipate and Think Exponentially
Innovation is The Misunderstood Silver Bullet
Keira Koscumb — September 4, 2019 — September 4, 2019 The theory that innovation is necessary to maintain a successful business has evolved into a rule in today’s business climate. Companies are in a rush for the next big idea, vying with their peers to be labeled the “most innovative” in their industry. It’s a … Continue reading Innovation is The Misunderstood Silver Bullet
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