Category Archives: Facebook Engagement

Use Facebook Ad Reach Objective to Get More Webinar Signups

Rick Kranz — December 26, 2017 Follow @RickKranz — December 26, 2017 Did you know that you can use Facebook Advertising’s Reach Objective to drive more webinar attendees? Typically, webinar campaigns are short. We run ours for four to five days. That’s because most people who sign up one or two weeks before usually don’t … Continue reading Use Facebook Ad Reach Objective to Get More Webinar Signups

Facebook’s “Engagement Bait” Ban: What It Is & What It Means for You

James Scherer — December 21, 2017 — December 21, 2017 On December 18th, Facebook announced that in the coming weeks they will be introducing an algorithmic change which “will begin demoting individual posts from people and Pages that use engagement bait.” What does this mean for Facebook marketers? Will it effect how you promote an … Continue reading Facebook’s “Engagement Bait” Ban: What It Is & What It Means for You

How To Optimize Your Landing Page For Facebook Traffic Conversion

Ivan Ivanov — December 22, 2017 — December 22, 2017 We like to indulge into the intricacies of what makes social media marketing work. Helping you realize the potential of your networking campaign is a top priority of ours, right after delivering all the analytics you need in an accessible and clean manner. But we’ve … Continue reading How To Optimize Your Landing Page For Facebook Traffic Conversion

3 Strategies to Make Your Facebook Custom Audiences 3X More Effective

Larry Kim — December 16, 2017 — December 16, 2017 Custom audience targeting is the crown jewel of Facebook Ads. Nothing else in our arsenal of ad targeting weapons comes remotely close to custom audiences in terms of raw ad-targeting power. Sadly, though, most of the Facebook advertiser accounts I audit fail to realize the … Continue reading 3 Strategies to Make Your Facebook Custom Audiences 3X More Effective