by Delphine Moulu February 10, 2016 Follow @reelevantappFebruary 10, 2016 Send relevant content Context is crucial in marketing as it can seriously impact one’s purchase behavior. In order to deliver relevant emails at all times, e-commerce websites need to start sending emails contextually driven, which means emails with content adapting to each opener’s context, … Continue reading 3 Ways for Ecommerce Websites to Kill it at Email Marketing in 2016
by Ryan Stewart February 9, 2016 Follow @ryanwashereFebruary 9, 2016 We’ve received almost 3,000 contact or consultation requests over the last year. Up until a few months ago, managing this was a nightmare. As a small business, I don’t have any sales people – I manage everything myself. What’s even worse, a large majority of … Continue reading 20 Ways to Use Email to Automate Your Business
by Keith Reinhardt February 9, 2016 Follow @FreshAddressFebruary 9, 2016 Why Email Still Rules the World of Digital Marketing Sure, social media, mobile, and video are sexy. But despite their allure, email remains the most powerful force driving advertising efficiency in 2016. The numbers don’t lie. Email: Delivers the highest ROI out of any advertising … Continue reading When It Comes To Advertising, Email Remains King
by Jeremy Taylor February 8, 2016 Follow @JezTaylorUKFebruary 8, 2016 Love it or loathe it, Valentine’s Day is coming. You can almost smell the Chanel. That means it’s time for your small business to think of ways to piggyback on the occasion. You already have a direct route into your target audience’s world — the … Continue reading 6 Ideas to Spruce Up Your Email Marketing for Valentine’s Day
by Sarah Goliger February 8, 2016 Follow @sarahbethgo February 8, 2016 Look, we all know how it feels to wake up to an inbox brimming with promotional emails that we just don’t have time for — or frankly — any interest in opening. We’re quick to archive or delete them, without a second … Continue reading 5 Steps to Determine How Frequently You Should Be Sending Your Marketing Emails
by James Lucas February 8, 2016February 8, 2016 Responsive email design is still a relatively new means of designing emails to cater for a mobile audience. Here are a few tips if you are thinking about embarking down this route. Do you need responsive design? I’m sure we can all agree that designing for mobile … Continue reading Responsive Email Design: Make Your Emails Work for Mobile
by Ben Smith February 7, 2016February 7, 2016 Hey, look, we get it: It’s a busy world. You wear a lot of hats. You’re balancing a lot of projects. Your daily routine is just a constant juggling act. Accurate reenactment of our daily lives. That’s why it’s super important to stay as organize as possible. … Continue reading 3 Quick Organization Tips To Keep Your Email Marketing On Point
by Andrew Gazdecki February 5, 2016 Follow @biznessappsFebruary 5, 2016 One of the biggest problems that email teasers will face is that they will be marked as bulk mail or spam if they are not engaging. Therefore, it must be presented in a way in which the reader will understand and react to positively. You … Continue reading Teaser Emails: Increase Reader Conversion By 100%
by Erika Dickstein February 5, 2016 Follow @springinsightFebruary 5, 2016 Doesn’t it seem like email is always being declared dead? Just like paper books, people keep wanting to bury them; yet, like paper books, email lives on and thrives. Why? Because as long as we still depend on email for work, it is a great … Continue reading The State of Email, Or How to Catch the Lizard Brain
by Jeremy Taylor February 4, 2016 Follow @JezTaylorUKFebruary 4, 2016 Email marketing is about nurturing a connection with your audience. Personalising your emails gives you a cracking shortcut. How? Well, think about your own email habits. Given the choice between a generic email sent to every subscriber and an email that has been curated for … Continue reading 5 Ways to Use Personalization in Your Email Marketing
