Find yourself saying, ‘I can’t trust the data in [name your martech tool]?’ You’re not alone. But help is on the way. By Milton Hwang January 8, 2026 If you work in martech, marketing operations or related roles, you’ve surely heard colleagues and leadership complaining about data quality and their lack of trust … Continue reading The data quality paradigm shift has arrived
Struggling to trust your data? You’re not alone. Siloed, unreliable data is a hurdle for many organizations. Mike Pastore on August 1, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. More than one-third (37%) of professionals report that data silos prevent efficient data sharing across teams, according to a … Continue reading Data quality and data silos keep businesses from sharing data across teams
Companies using content syndication and programmatic were almost twice as likely to have had a significant revenue increase last year. Constantine von Hoffman on June 10, 2024 Improving data quality is the top priority of B2B marketers wanting to upgrade their go-to-market (GTM) strategies, according to a study from Ascend2 and Anteriad. Two-thirds (66%) … Continue reading B2B marketers say improving data quality is top priority
