Category Archives: Data Quality

Data quality and data silos keep businesses from sharing data across teams

Data Quality

Struggling to trust your data? You’re not alone. Siloed, unreliable data is a hurdle for many organizations. Mike Pastore on August 1, 2025       MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. More than one-third (37%) of professionals report that data silos prevent efficient data sharing across teams, according to a … Continue reading Data quality and data silos keep businesses from sharing data across teams →

B2B marketers say improving data quality is top priority

Data Quality

Companies using content syndication and programmatic were almost twice as likely to have had a significant revenue increase last year. Constantine von Hoffman on June 10, 2024   Improving data quality is the top priority of B2B marketers wanting to upgrade their go-to-market (GTM) strategies, according to a study from Ascend2 and Anteriad. Two-thirds (66%) … Continue reading B2B marketers say improving data quality is top priority →

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