Study from Blis found that in-store browsing was the number one way consumers discovered new products. Greg Sterling on June 28, 2018 A new survey of 2,000 US consumers from location intelligence provider Blis argues that, contrary to marketers’ perceptions, the dominant way consumers discover new products is in traditional retail stores. At the … Continue reading Report: Stores still critical in consumer purchase journey, above TV and social
Consumers Catch On To ‘Open’ And ‘Transparent’ Buzzwords by Laurie Sullivan @lauriesullivan, June 22, 2018 Consumers have latched on to the words “open” and “transparency,” especially when it comes to hearing and learning about technology, such as artificial intelligence (AI), which they don’t completely understand. Some 80% believe companies should tell consumers how and when … Continue reading Consumers Catch On To ‘Open’ And ‘Transparent’ Buzzwords
How you approach martech is highly dependent on the thread that’s unifying all of your decision-making. Contributor Debbie Qaqish explains how this affects your chances of success. Debbie Qaqish on June 18, 2018 In 2011, I worked with a large tech firm on their martech stack. This was years before marketing operations (MO) was … Continue reading Is your customer the unifying thread? How to do martech right
Consumers Press Case Against Turn Over ‘Zombie’ Cookies by Wendy Davis @wendyndavis, June 14, 2018 Two New York residents who are suing Turn argue in new court papers that they should be allowed to proceed with allegations that the ad company violated their privacy by using a controversial tracking technology to recreate deleted cookies. Turn … Continue reading Consumers Press Case Against Turn Over ‘Zombie’ Cookies
What Consumers Do After A Voice Search And Other Data by Laurie Sullivan , Staff Writer @lauriesullivan, May 15, 2018 Marketers know consumers are warming up to voice search on a variety of devices — but they might not know the most frequent action they take after conducting a search through voice on either a smartphone, … Continue reading What Consumers Do After A Voice Search And Other Data
Contributor Evan Magliocca outlines three key areas where consumer expectations of retail are evolving rapidly. Evan Magliocca on April 2, 2018 Customer expectations are changing drastically. With every new medium, technology or innovation, they already expect the next level of service. Expectations are moving so quickly that they’re outpacing the same technologies that are … Continue reading Consumers don’t want to think anymore
Warren Knight — March 23, 2018 Follow @warrenknight — March 23, 2018 Did you know that 88% of the online population will take time out of their day to read reviews about a business online? As a business owner, it is so important that you are monitoring your online reputation, and understanding what is being … Continue reading What Are People Saying About Your Business?
You develop a relationship with a customer during their path to purchase, but do you lose track of them after they buy? Contributor Davor Sutija offers tips to keep the conversation going. Davor Sutija on March 21, 2018 Display advertisements, coupons, shopper samples and in-store promotions are some of the more traditional approaches marketers … Continue reading How brands can engage with customers after checkout
Celebrating Women: What Influences Millennials To Spend by Laurie Sullivan @lauriesullivan, March 8, 2018 Millennial women work hard to meet their economic goals, contributing an estimated $170 billion in annual spending power. A report released Thursday to celebrate women on International Women’s Day highlights ways for brands to target this powerhouse generation by identifying the … Continue reading Celebrating Women: What Influences Millennials To Spend
You don’t have to be Amazon, Facebook or Google to turn insights into actions. If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally came to fruition. The traditional Main Street took some major blows last year. Shopping mall mainstays like Wet … Continue reading Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing
