Great marketing takes intelligence that AI does not yet have and still makes us humans a necessary part of the formula for breakthrough work. Chris Schermer on February 8, 2023 Welcome to my first column for MarTech, where I will immediately and publicly admit I’m suffering through an existential crisis that began on November … Continue reading Does ChatGPT pose an existential threat to marketers?
Category Archives: ChatGPT
ChatGPT set to shake up search
Microsoft Bing is working with ChatGPT itself while Google is set to launch its own tool, Bard. Kim Davis on February 6, 2023 Microsoft Bing, the search engine that has been engaged in a losing battle with Google since its 2009 launch, is set to incorporate ChatGPT in its search interface within a matter of … Continue reading ChatGPT set to shake up search
When I asked ChatGPT to write an article about ChatGPT
ChatGPT isn’t yet a tool that can run without close supervision. But it’s something marketers are paying attention to. Josh Perlstein on January 30, 2023 Ever since OpenAI’s ChatGPT burst onto the scene, it’s been the hottest thing on the marketing talk-track since TikTok. But is ChatGPT just the newest shiny object in a digital … Continue reading When I asked ChatGPT to write an article about ChatGPT