Mark HalsteadMay 9, 2015 Poring over financial statements is not many people’s idea of a great way to spend time. Even if you’re a passionate and committed business boss, the prospect of delving into details of your company’s financial performance might well be distinctly unappealing. However, while you might think you already know what your … Continue reading Using Financial Statements to Make Better Business Decisions
Category Archives: Business Planning
11 Tips for a Social Media Plan That Rocks & Rules
Anna ColibriApril 27, 2015 So, you want to put together a social media plan that: Doesn’t break the bank or take all day, every day, for the rest of your life Expresses your brand messages and Hey, how about this? Converts internet surfers into loyal customers and raving fans Good luck with that! I can’t … Continue reading 11 Tips for a Social Media Plan That Rocks & Rules
Fine-Tune Your Project With a SWOT Analysis
Michelle WeidnerApril 19, 2015 You’ve poured yourself into your project and want to ensure that it exceeds all expectations. The SWOT analysis will help you and your team, identify potential problems, consider new ideas, and think through contingencies. By viewing your project with fresh eyes, you’ll be well positioned to tweak and polish it — … Continue reading Fine-Tune Your Project With a SWOT Analysis
Revisiting That Whole Vision and Mission Thing
Rich BerensApril 14, 2015 Although we spend more time at work than anywhere else, surprisingly people often feel little connectivity to the vision and mission of their employer. One reason is that most company mission and vision statements simply don’t mean much to the great majority of employees. They tend to be created by consultants … Continue reading Revisiting That Whole Vision and Mission Thing
Five Questions To Ask Before Marketing Your Business
Carolyn CreweApril 7, 2015 Marketing is a key part of every successful business, but small business owners and startup founders seem to choose the spray and pray method, which is a waste of time and money. First, remember that your marketing activities and goals should support your business goals. What results are you hoping to … Continue reading Five Questions To Ask Before Marketing Your Business
Technology Marketing: Avoid a Social Media Burnout With a Winning Game Plan
Teresa SliderMarch 24, 2015 While going viral may be the Holy Grail of social media marketing, it’s also elusive and unpredictable. This is a race that’s won by more tortoises than hares—slow, steady, persistent progress. Your technology firm needs to be in the social media race for the long run. That requires a game plan … Continue reading Technology Marketing: Avoid a Social Media Burnout With a Winning Game Plan
What Works Best For Your Business? Social Media or Digital Marketing?
Simina IgnatMarch 23, 2015 Running a business is fraught with challenges. Over the years you’ve probably experimented with various marketing strategies and innovative sales approaches to grow revenue. You’ve likely picked up on the buzz around digital marketing and social media marketing. Wondering which approach is going to help you push the needle on your … Continue reading What Works Best For Your Business? Social Media or Digital Marketing?
3 Steps To Convert Business Goals Into Digital Marketing Actions
Vlad BodiMarch 20, 2015 Should I have a digital marketing strategy, or is it enough to just use some online tactics to take my business forward? Business owners are known to work in their company, solving operational tasks, more than they work on their company, defining strategic goals. It’s the routine of day-to-day tasks and … Continue reading 3 Steps To Convert Business Goals Into Digital Marketing Actions
How to Build Expertise, Talent, and Skill: Lessons From Peyton Manning
James ClearMarch 8, 2015 It was the first game of the season and Peyton Manning, one of the greatest quarterbacks in the history of the National Football League, already had a chance to set another NFL record. Late in the fourth quarter, with the ball on his own 22-yard-line, Manning stepped up to the line … Continue reading How to Build Expertise, Talent, and Skill: Lessons From Peyton Manning
A Beginner’s Guide to the Do’s and Don’ts of Succession Planning
Sean PomeroyMarch 4, 2015 Often, there doesn’t seem enough hours in the day to complete all of the daily priorities we’d like to. This usually results shoving smaller, long-term projects in the corner to collect dust. While planning is tedious, it should never be last priority; especially when creating succession plans. Let’s say you continuously … Continue reading A Beginner’s Guide to the Do’s and Don’ts of Succession Planning
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