Category Archives: Business Effectiveness

Cognitive Excellence Is The New Benchmark of Business Performance

Daniel Burrus — October 24, 2018 Follow @DanielBurrus — October 24, 2018 Today, business performance is measured by transactional throughput and is commonly captured in a set of transactional metrics such as revenue, investor ROI, manufacturing capacity, service level performance, available to promise, etc. Commonly, the operations of a business are defined as the transactional … Continue reading Cognitive Excellence Is The New Benchmark of Business Performance

How to integrate online and offline for the best overall result

Remember the days when the ‘dinosaurs’ of traditional media had to learn digital ways? Now digital natives must get educated about billboards, print and TV. Grace Kaye on September 26, 2018   Digital marketers like me are big supporters of online advertising, as you might expect, but offline — TV, print, and out of home … Continue reading How to integrate online and offline for the best overall result

The Thin Line Between Journalism and Commercialism

Steve Masters — July 20, 2018 Follow @masterstips — July 20, 2018 Free-Photos / Pixabay Websites that accept guest posts might need to rethink their editorial policies, now that the internet is populated by many bloggers who are charging fees for exposure. This phenomenon was highlighted by a Buzzfeed News article, which investigated the activities … Continue reading The Thin Line Between Journalism and Commercialism

Operational Excellence is the Real Difference Between Business Success and Failure

Sarah Berkowski — July 10, 2018 Follow @sarahberkowski — July 10, 2018 Free-Photos / Pixabay Did you ever wonder why some companies are able to build a track record of consistent, long-term growth, while others seem to simply tread water or, worse, lose business and eventually end up closing their doors? The odds of becoming … Continue reading Operational Excellence is the Real Difference Between Business Success and Failure