Category Archives: AI Utilization

The AI Visibility Index: Here’s who’s winning AI search by Semrush Enterprise

Search is evolving faster than anyone predicted as AI platforms like ChatGPT and Google’s AI Mode redefine how information is discovered. Semrush Enterprise on October 17, 2025      Some brands are watching their organic traffic – and revenue – slip away. Others? They’re optimizing for this new search channel and seeing theirs rise. That’s why Semrush Enterprise … Continue reading The AI Visibility Index: Here’s who’s winning AI search by Semrush Enterprise

The two approaches to AI implementation: Collaboration vs. independence

From AI teams to solo creators, learn how to align AI strategy with business goals and drive innovation effectively. Allen Martinez on December 11, 2024   The digital marketing landscape is rapidly evolving, driven by the increasing sophistication of artificial intelligence. Organizations now face an important choice: should they create a special AI team or … Continue reading The two approaches to AI implementation: Collaboration vs. independence

Where to deploy AI for maximum martech impact

Key benefits, deployment options and strategies for integrating AI to boost performance and achieve outstanding ROI. Craig Schinn on August 27, 2024   AI is rapidly reshaping various industries, and martech is no exception. As AI becomes increasingly integrated into business operations, marketers face a wealth of options and strategies to leverage these technologies effectively. … Continue reading Where to deploy AI for maximum martech impact