by Jason Schell March 29, 2016March 29, 2016 So you’ve decided to expand your paid search account to include the display network and display ads because they’re cost-effective, easily measured, and a great way to increase your overall brand awareness. Utilizing the display network gives you the opportunity to serve your offers to potential customers … Continue reading Best Practices When Creating Display Ads
by Paul Mauer March 25, 2016March 25, 2016 If keyword research is the caliber of the bullet, audience targeting is the scope on your rifle. Here’s a mind blowing fact: Google serves over 100 billion searches a month. That’s people looking for celebrity gossip and games, to stock markets and financial advice, to – you … Continue reading Adwords 101: Audience Targeting
by Eyal Katz March 17, 2016 Follow @eyalk100March 17, 2016 True, there are dozens of options and lists of recommended PPC-based ad networks. But how do you choose the one (or ones) that are right for YOUR website? What criteria should you consider? So you’ve done your research, found the top paying ad networks according … Continue reading The Complete Checklist For Choosing a CPC Ad Network
by Nikhil Sharma February 23, 2016 Follow @mrsharmaFebruary 23, 2016 Where will you put your advertising money this year? If you’re like most businesses, you’re torn between SEM and display advertising. Both have their distinct benefits but which one is right for you? The Current State of SEM For years, businesses that did not want … Continue reading SEM vs. Display Advertising: What’s A Better Investment?
by Isabele Hernandez February 22, 2016 Follow @isabele_81February 22, 2016 While many may describe the phenomenon as a specter haunting the world of marketing, do not let that get you down. Business is ever-evolving, as it changes form and keep on adding new dimensions. One of these new dimensions which gained a lot of reputation … Continue reading Native Advertising and How to Nail It Right
by Marcelo Garcia Cisneros February 22, 2016 Follow @mgc75February 22, 2016 If you work in or around technology, then most likely you’ve heard talk of native advertising. There are people rating against it, some arguing for it, and new rules and regulations coming out about it. So, why is everyone talking about native ads and … Continue reading Why Is Everyone Talking About Native Ads?
by Eyal Katz February 4, 2016 Follow @eyalk100February 4, 2016 Google AdSense is a plug-and-play solution for publishers to quickly make money off of web and mobile assets. It’s also a great way to monetize a niche blog, for example. But as your traffic quality and reputation improve, you may be invited to join the … Continue reading AdX vs AdSense – Which Will Make You More Money
by Cory Treffiletti, Featured Contributor, (February 03, 2016) Viewability is fast becoming the standard for online advertising, but the implications for its full acceptance still need to be discussed. While there is a lot of good that comes from this change, we should be aware of the challenges that come as well, at least so … Continue reading The Impact Of Viewability On Creative Advertising
by Eyal Katz February 1, 2016 Follow @eyalk100February 1, 2016 Geological scientists like Mr. Dwayne “The Rock” Johnson have a big prediction for California. It’s the home of Silicon Valley and it’s sitting smack dab on top of the San Andreas faultline – just one big slip away from a major earthquake. And now you … Continue reading What to Do With Your Flash Ads Inventory in an HTML5 World
by Mimoza Naumovska January 30, 2016 Follow @BonadzaJanuary 30, 2016 In the effort to reach their consumers, marketers and brands today have digital operations in their prime focus. But despite their best efforts, some are still not feeling the effect of their display investments, even with a strong online presence and use of latest technologies. … Continue reading 5 Steps to a Winning Display Advertising Strategy
