New platform capabilities aim to connect data, channels, and agents so customer conversations carry context across every interaction. By Constantine von Hoffman Published on May 6, 2026 Twilio is rolling out a new set of platform capabilities to address one of the most persistent problems in customer experience: conversations that don’t carry over … Continue reading Twilio launches conversation layer to unify AI and human interactions
Fragmented data breaks your go-to-market engine. Learn how to unify your B2B data, fix visibility gaps and drive more efficient revenue growth. By Kevin Haag Published on April 20, 2026 Most B2B organizations are running on a broken feedback loop. Marketing generates leads based on engagement signals. Demand gen qualifies them against criteria … Continue reading How to unify and orchestrate your B2B data to drive revenue
Unifying your revenue tech stack doesn’t mean compromising on specialization — here’s how to connect the dots without breaking what works. By MarTechBot February 9, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has access … Continue reading Unify your adtech and salestech without breaking what works
Even without a CDP, marketers can start delivering personalized experiences by using existing CRM and BI tools to unify customer data. Caroline Hodson on October 9, 2025 Personalization is no longer optional. Customers expect a seamless, relevant experience at every touchpoint. For most marketers, however, this ambition is met with the harsh reality of … Continue reading How to unify customer data using tools you already have
