Tag Archives: Unbranded

Unbranded Vs. Branded Search, When To Use What Strategy

Unbranded Vs. Branded Search, When To Use What Strategy by Laurie Sullivan  @lauriesullivan, May 20, 2020 Whether or not to use an unbranded search strategy remains an ongoing dilemma for marketers, especially for those trying to recover from the COVID-19 pandemic downturn. Some data suggests 86% of consumers have remained true to the brands they … Continue reading Unbranded Vs. Branded Search, When To Use What Strategy