Tag Archives: Subverting

Is Social Advertising Subverting Social Media Marketing?

Chris HortonMay 2, 2015 Fueled by new technologies and widespread corporate adoption, social advertising is finally hitting the mainstream. According to a recent report issued by Strategy Analytics, ad spend on social networks grew a robust 41% globally in 2014, totaling over $ 15.3 billion, and now accounts for 11% of global digital ad spend. … Continue reading Is Social Advertising Subverting Social Media Marketing?