Tag Archives: Proliferating

Proliferating privacy laws, changes in data gathering worry marketers: IAB report

Consumers don’t see value of sharing data and marketers want a “one size fits all” privacy law, the IAB finds. Chris Wood on September 13, 2022 Marketing faces headwinds from fragmented privacy legislation and the inconsistent phase-out of third-party cookies, according to an IAB report about privacy and addressability for the digital ad industry released … Continue reading Proliferating privacy laws, changes in data gathering worry marketers: IAB report