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Instacart, Roku Partnership Pairs Online Groceries With TV Streaming

Instacart, Roku Partnership Pairs Online Groceries With TV Streaming by Laurie Sullivan  @lauriesullivan, April 26, 2023 Instacart and Roku announced a partnership Wednesday that supports consumer-packaged goods (CPG) advertisers by combining retail media with streaming TV ads to improve performance. The new capability represents Instacart’s first TV streaming measurement partnership and will offer advertisers consumer purchase … Continue reading Instacart, Roku Partnership Pairs Online Groceries With TV Streaming