Lack of ad spending for the Olympics and elections cuts growth to 7.3%, down from last year’s 11.8%. Chris Wood on January 16, 2025   U.S. digital advertising will see a 7.3% increase over last year’s spend, according to the latest IAB forecast. This growth is notably lower than the 11.8% 2024 projection. Retail media … Continue reading IAB expects digital advertising growth to slow considerably this year →