AI browsers disrupt how GA4 records referral data, obscuring traffic sources and discovery patterns. Find out how to track them accurately. Dan Taylor on November 4, 2025   As AI-powered browsers Perplexity Comet and ChatGPT Atlas reshape how users discover and interact with content, their influence is beginning to surface in web analytics. Understanding how … Continue reading How GA4 records traffic from Perplexity Comet and ChatGPT Atlas →