Category Archives: Social Media Engagement

Want more engagement on your social media post? Look at the color complexity

 October 16, 2024 Want more engagement on your social media post? Look at the color complexity Color complexity is similar to colorfulness, but it’s not quite the same. BY The Conversation If you work in digital marketing, you don’t need to be told a picture’s worth a thousand words. More than half of content marketers say … Continue reading Want more engagement on your social media post? Look at the color complexity

The zero-sum game of social media: When going viral spells disaster

What used to be a promising domain for growth and creativity has degraded beyond repair. Juan Mendoza on March 5, 2024 In 2024, going viral on the web can spell almost certain disaster. The worst place for that to happen? On X, in what’s known as the “main character effect.” Ryan Broderick, the author of … Continue reading The zero-sum game of social media: When going viral spells disaster

The Supreme Court is set to consider giving First Amendment protections to social media posts

  By The Conversation November 27, 2023 The First Amendment does not protect messages posted on social media platforms. The companies that own the platforms can—and do—remove, promote, or limit the distribution of any posts, according to corporate policies. But all that might soon change. The Supreme Court has agreed to hear five cases during this current term, … Continue reading The Supreme Court is set to consider giving First Amendment protections to social media posts

We now spend over 4 hours a day in apps, with Threads and ChatGPT leading download growth

  By Michael Grothaus October 18, 2023 If you’re the average smartphone user in America, you likely spend over four hours a day in the apps on your iPhone or Android device. That’s according to the latest Market Pulse Ranking report from mobile market trends firm Data.ai. Specifically, the report says Americans spend 4.33 hours … Continue reading We now spend over 4 hours a day in apps, with Threads and ChatGPT leading download growth

How to reward social media users for sharing accurate information

  By Ian Anderson, Gizem Ceylan, and Wendy Wood—The Conversation August 01, 2023 Is social media designed to reward people for acting badly? The answer is clearly yes, given that the reward structure on social media platforms relies on popularity, as indicated by the number of responses—likes and comments—a post receives from other users. Black-box algorithms then further … Continue reading How to reward social media users for sharing accurate information

Which Social Media Network Do Teens Like the Most?

Pam Hughes November 9, 2021 According to the latest semi-annual survey of 10,000 U.S. teens, Snapchat is still their favorite social media network. Despite the real prospect of TikTok becoming the most popular social media platform among U.S. teens, a new report from Piper Sandler reveals that this is not the case. These results are … Continue reading Which Social Media Network Do Teens Like the Most?