Michael Flaherty — May 6, 2020 The COVID-19 pandemic has taken the online world by storm and has turned it upside down. A new normal has been created in how people are searching the internet, what devices they are using, and how they are shopping online. One of the first things you may think of … Continue reading Benefits of SEO During the COVID-19 Pandemic
Danny Star — April 13, 2020 “SEOs Should be Working Twice as Hard While Under Quarantine” Whether your business is in the digital realm, or if you are a brick and mortar establishment, your business has likely been affected by the unfortunate and out-of-control spread of the novel Coronavirus. If it has shown us anything … Continue reading SEO In the Period of Social Distancing
Jeffrey Mirro — April 10, 2020 Search engine optimization (SEO) can take a long time to produce positive results. Some of the alternatives to SEO include PPC (pay-per-click) campaigns and social media marketing. These alternatives can definitely produce results quicker, but are they better? Alternatives to SEO Pay-Per-Click Pay-per-click (PPC) marketing is one way of … Continue reading SEO Takes Time and Patience
Search Engine Optimization remains the stalwart mainstay of digital marketing. Lauren Donovan on April 7, 2020 Search Engine Optimization drives 22% of all website visits, making it “one of the largest traffic producers for most brands (if not the largest),” according to Merkle’s 2019 Digital Media report. What does this mean to you, the SEO? … Continue reading Did you know that SEO drives 22% of all website visits?
Debra Murphy — March 26, 2020 Every small business wants to rank on the first page of the search engine results. Ranking on page one increases traffic to your website and, ultimately the chance of new customers finding you. But that doesn’t happen without investing in SEO best practices. Search engine optimization, or SEO, is … Continue reading SEO Best Practices for Small Business
Molly Rigatti — March 15, 2020 With the seemingly never-ending Google algorithm updates, you may catch yourself wondering, “How does Google Search work?” Although it may be frustrating to keep track of Google’s changes, optimizations you need to make on your website, and your unpredictable traffic from organic search, there are ways you can improve … Continue reading 5 Things You Need to Know About Search & SEO Strategy
David Harry — February 27, 2020 Qualifying Clients If you’re working at an agency, boutique or even freelance, which clients you take on can make a huge difference to not only the bottom line, the success of the contract, but your sanity as well. But it’s not always as easy, nor obvious, as it might … Continue reading Qualifying Clients; SEO Success Starts Here
Kelly Groover — February 7, 2020 Do you currently use white papers, eBooks, or infographics to generate leads? According to the Content Marketing Institute’s 2019 Benchmarks for Content Marketing Report, 55% of B2B companies create white papers, 51% write eBooks, and 67% design infographics as a part of their content strategy. Not convinced you should … Continue reading 11 SEO Tactics to Optimize eBooks and White Papers
Barry Roos — January 28, 2020 Often times clients come to me and one of the first things they ask me about is search engine optimization (SEO). There is a common misconception, that you can make a few easy tweaks and all of a sudden you’re number one in Google for any keyphrase. Now, that … Continue reading Elbow Grease Needed for SEO
Carly McCrory — December 17, 2019 Search Engine Optimization. What a buzz word. Most people have heard of it, some marketers may have dabbled in it, but there are very few people with a true understanding of what a real SEO strategy entails. “But Carly, SEO is basic stuff,” you may say. “I know about … Continue reading What You’re Probably Missing From Your SEO Strategy
