Category Archives: Product Development

Advantages of Agile Product Methodology for Fast Growing Startups & Enterprises

Chanakya Kyatham April 22, 2021 If you want to get somewhere fast, you have to be Agile! That’s the core value of Agile product development methodology. 98% of the companies that use Agile models have found Agile adoption helpful. If you’ve ever wondered what’s the hype all about? We’ve got some interesting answers for you … Continue reading Advantages of Agile Product Methodology for Fast Growing Startups & Enterprises →

Strategies for a Successful Product Launch in the Virtual World

Christa Tuttle March 22, 2021 The shift to primarily virtual events and interactions has brought both challenges and successes to organizations. With virtual becoming the norm, a great deal of adaptation is and has been required to deliver value-added experiences for audiences. New product launches are an area that organizations have especially wrestled with in … Continue reading Strategies for a Successful Product Launch in the Virtual World →

Insider Tips: How to Market a Minimum Viable Product to Maximise Engagement

Dana Kachan February 14, 2021 It’s a simple guide for marketers and product creators aimed to help you navigate MVP marketing. Here I’m sharing my experience-based practices and approaches. You could often hear that a minimum viable product isn’t a product but a process. It’s very true. A minimum viable product is an idea deployed … Continue reading Insider Tips: How to Market a Minimum Viable Product to Maximise Engagement →

The Product Launch Guide: 5 Questions to Answer Before Making the Leap

William Harris February 12, 2021 Launching a new product is anything but easy. Forty percent of new products fail, according to an article from The Journal of Product Innovation Management. This stat is worrisome, particularly for small ecommerce sellers. They are likely to have less capital to lose on failed products than larger businesses do. … Continue reading The Product Launch Guide: 5 Questions to Answer Before Making the Leap →