Google’s 25 Years Of Answering Questions In Ads by Laurie Sullivan , Staff Writer, October 23, 2025 The best ads are answers to questions that consumers have about products and services. That’s how Vidhya Srinivasan, vice president and general manager of ads and commerce, described Google Ads in a blog post celebrating the 25th anniversary … Continue reading Google’s 25 Years Of Answering Questions In Ads
Meridian, released in January, now supports non-media variables, such as pricing and promotions. Constantine von Hoffman on September 30, 2025 Google updated Meridian, the open-source marketing mix model (MMM) it released in January. The program is designed to help marketers make better-informed budget decisions. The updates expand what marketers can measure. Meridian now supports … Continue reading Google expands capabilities of its open-source MMM program
Google invests in Taiwanese solar company to boost green energy It’s one of the world’s biggest Al semiconductor hubs. will shanklin Updated Mon, Jul 1, 2024 Google Google is investing in a Taiwanese solar company with plans to build a 1 gigawatt (GW) pipeline of sustainable energy in the region. The company is placing … Continue reading Google invests in Taiwanese solar company to boost green energy
Google Joins C2PA Steering Committee, Adobe General Counsel Calls It ‘Major Milestone’ by Laurie Sullivan , Staff Writer @lauriesullivan, February 8, 2024 Google will join Adobe, Meta, Microsoft and others as a steering committee member to support a standard aimed at labeling content and media. Technology from an organization co-founded by executives at Adobe, Arm, BBC, Intel, Microsoft, and … Continue reading Google Joins C2PA Steering Committee, Adobe General Counsel Calls It ‘Major Milestone’
Google Expands ‘Prebunking’ In Europe by Laurie Sullivan , Staff Writer @lauriesullivan, February 13, 2023 Google plans to launch a campaign in Germany that aims to help people counter the effects of online misinformation, after seeing success in Eastern Europe. A series of short videos will highlight and demonstrate techniques that are common to misleading claims. … Continue reading Google Expands ‘Prebunking’ In Europe
Google Expands Investment In Women’s Basketball, Collaborates With ESPN by Laurie Sullivan , Staff Writer @lauriesullivan, September 1, 2022 Google has increased its investment in basketball, becoming the first women’s-only global partner with FIBA — an organization that defines the rules of basketball such as the equipment and facilities required. The partnership with basketball’s governing body … Continue reading Google Expands Investment In Women’s Basketball, Collaborates With ESPN
Meta reportedly tells managers to identify people for layoffs Mark Zuckerberg previously said that Meta is experiencing “one of the worst downturns” in recent history. M. Moon @mariella_moon Justin Sullivan via Getty Images Some Meta employees could lose their jobs as the company prepares for leaner times ahead. According to The Information, Maher Saba, Meta’s … Continue reading Google slows hiring and says the company needs to be ‘more entrepreneurial’
