Category Archives: Customer Centric Marketing

What would a truly customer-centric B2B buyers journey look like?

What would a truly customer-centric B2B buyers journey look like? It would make content easily accessible, provide helpful resources and back off on the sales pressure. May 19, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech … Continue reading What would a truly customer-centric B2B buyers journey look like? →

How a human-centric approach could fix reputational disasters in 2025

Customer Centric Marketing

Restoring brand trust in 2025 requires empathy, real action and continuous engagement — not just crisis response and PR spin. Shama Hyder on February 12, 2025 A PR crisis is one of the most daunting things an organization can face. Companies in industries like healthcare, AI and commercial aviation all faced recent public disasters. … Continue reading How a human-centric approach could fix reputational disasters in 2025 →

How customer-centric marketing fuels long-term success

Customer Centric Marketing

Building brand loyalty starts with trust. Here’s how to turn customers into advocates, increase lifetime value and protect your reputation. Shama Hyder on October 15, 2024 We make purchase decisions based on whether or not we trust brands. For low-cost items, we may be willing to take a risk, but for major purchases, trust … Continue reading How customer-centric marketing fuels long-term success →

How to un-silo your organization and be more customer-centric

Customer Centric Marketing

Practical ways to implement cross-functional collaboration, shared goals and customer-centric journey mapping in your business. Stephanie Miller on September 11, 2024 Organizations often claim to be customer-centric. However, the reality frequently falls short of this. Many companies operate with rigid boundaries between the marketing, sales and customer success departments. This creates artificial barriers that … Continue reading How to un-silo your organization and be more customer-centric →

5 signs of a customer-centric marketing team

Customer Centric Marketing

Uncover five key behaviors that prove your team is prioritizing the customer over sales and fostering lasting connections. Stacey Ackerman on November 29, 2023 Marketers who think of their customers’ and prospects’ best interests in everything they do tend to create marketing that resonates better and is overall more effective. While most marketers believe they’re … Continue reading 5 signs of a customer-centric marketing team →