by Pam McBride December 10, 2015 Follow @leadsiftDecember 10, 2015 Personalization is quickly becoming a necessity for any brand looking to succeed in digital marketing. According to a recent survey conducted by IBM, 48 percent of consumers expect on-demand, personalized promotions while engaging with a brand online. And while personalization in email has been a … Continue reading Tips for Personalizing Social Ads
Category Archives: Social Media Marketing
How to Win at Social Media Marketing
by Amanda Hyer December 9, 2015December 9, 2015 Sure, social media marketing sounds easy. Why, isn’t all you have to do is set up accounts on Facebook, Twitter, Instagram, et al., make a few posts, and watch the customers flock in (and the cash register ring!)? As the saying goes, if it was that easy, … Continue reading How to Win at Social Media Marketing
Social Never Sleeps: 4 Social Media Marketing Holiday Tips
by Sabrina Turman December 9, 2015December 9, 2015 Oh, the holidays! Jingles, festivities, gift-giving, and….social media surfing. Yes, you heard it right. Social media buzz continues, if not increases, during the holidays. Consumers may be spending time on last-minute holiday party touches and finishing off gift-wrapping marathons, but what happens in between all this … Continue reading Social Never Sleeps: 4 Social Media Marketing Holiday Tips
11 Timeless Pieces Of Social Media Marketing Advice In 2015
by Sahail Ashraf December 1, 2015 Follow @TalcontentDecember 1, 2015 It’s very nearly the end of 2015 and we are all starting to look back at our marketing efforts and everything social media. It will soon be time to look forward to 2016. We thought it would be a good idea to look back and … Continue reading 11 Timeless Pieces Of Social Media Marketing Advice In 2015
Social Pro Live Blog: How Social Marketers Can Stay On The FTC’s Good Side
Social media disclosures (and more) are on tap as our SocialPro conference begins with a keynote conversation between Marketing Land and the FTC. Matt McGee on November 18, 2015 Good morning from Las Vegas! Day one of Marketing Land’s SocialPro conference is about to begin, and we’re starting with a real treat: a keynote conversation … Continue reading Social Pro Live Blog: How Social Marketers Can Stay On The FTC’s Good Side
2 Emotions To Exploit (And 2 To Avoid) For Contagious Social Media Marketing
by Matt Clough November 17, 2015November 17, 2015 No matter if you’re trying to inspire empathy in your readers or just trying to make them laugh, harnessing emotions with your social media marketing is a vital skill to have. In no field of marketing is an effective use of emotional direction more important than social … Continue reading 2 Emotions To Exploit (And 2 To Avoid) For Contagious Social Media Marketing
The Importance of Routine in Social Marketing
by Sean Herlihy November 14, 2015November 14, 2015 When I was in college I worked at a bicycle shop as a mechanic, salesman and all around bike shop employee. During my time there the manager, Andre, stressed the importance of routine in daily tasks, especially when it came to building bikes. The first time I … Continue reading The Importance of Routine in Social Marketing
A Ton of Useful Information on Social Media Marketing Measurement!
by Mark Schaefer November 10, 2015November 10, 2015 In today’s post I’ve provided two wonderful resources to get you over the hump of social media marketing measurement … subject that seems to preoccupy so much of the online conversation. A few weeks ago, I wrote a post explaining WHEN we measure our efforts is as … Continue reading A Ton of Useful Information on Social Media Marketing Measurement!
Should You Spend Heavy On Social Media Marketing?
Judy CarollNovember 6, 2015 Social media marketing, or SMM, is perhaps the best method to get one’s marketing message through. Both B2C and B2B companies are making it an essential part of their appointment setting and lead generation program. And given several conditions such as the prevalence of digital channels and innovations in mobile technology, … Continue reading Should You Spend Heavy On Social Media Marketing?
How Does Social Media Marketing Build Your Brand?
Steve HammNovember 2, 2015 Creating brand awareness is a cornerstone of successful marketing. Social media platforms are quickly evolving to be the ideal messengers. Yet how do you combine your product with effective social media marketing practices? Whether you want to sell products, or gain subscribers, they’ve got to know who you are in the … Continue reading How Does Social Media Marketing Build Your Brand?
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