Columnist Adam Dorfman makes the case for using the power of data amplifiers to ensure your business location data is correct and consistent across the web. Adam Dorfman on October 24, 2016 Paying to have your location data directly managed on tier-two directories is like buying Twitter followers: you might think you’re buying more … Continue reading Is your location data being held hostage?
Columnist Sherry Bonelli explains how recent changes to the local search landscape point to an ever-changing discipline that requires increasingly complex strategies. Sherry Bonelli on October 24, 2016 Getting a local business to rank high on Google’s search engine results pages (SERPs) used to be as easy as having a website, getting listed on … Continue reading How to dominate local SEO: more challenging in an evolving local search environment
Looking to build a successful career in local SEO? Columnist Brian Smith is here to coach you on how to improve your game. Brian Smith on October 17, 2016 Ffooter / Shutterstock.com It’s that time of year again. The air becomes crisp, the crack of the bat fills the stadium, the crowd roars — Chicago Cubs … Continue reading What you need to reach the big leagues of local SEO
Heard about the new partnership between Yext and Uber? Columnist Lydia Jorden explains its implications for tracking return on investment for local search. Lydia Jorden on October 10, 2016 The ability to track digital efforts to in-store visits can be the single most difficult challenge a local business conquers. Since the beginning of time … Continue reading Local SEO now has an organic ROI tracking method
By Mandy Boyle October 10th, 2016 If you would have asked a small business owner 10-20 years ago, “What’s your greatest challenge to getting found by new customers?” She may have said something about how her location could be better or he may have replied that his newspaper ad could be bigger. Today, it’s an entirely … Continue reading 5 Local SEO Pitfalls That Can Cost You
How should brands with multiple brick-and-mortar locations structure their web properties? Columnist Andrew Beckman weighs in. Andrew Beckman on October 5, 2016 Photo credit: Clark Street Mercantile Enterprise brands with a major brick-and-mortar presence have a unique challenge in digital marketing: connecting with consumers online, with the intent of ultimately encouraging them to visit … Continue reading Multi-location local SEO strategy: domain structure
We all know that data can sometimes be unreliable, but columnist Andrew Shotland makes the case for why we shouldn’t just rely on free Google tools for data collection and analysis. Andrew Shotland on September 28, 2016 Today, let’s talk about reporting local SEO results — specifically, reporting them with the tools Google provides. While proving … Continue reading How do you deal with local SEO KPIs that don’t pass the smell test?
Non-locals make up a significant percentage of local search business. Columnist Wesley Young looks at the importance of this audience and provides seven marketing tips to help you maximize its potential. Wesley Young on July 19, 2016 As summer travel rolls into full swing, I’m reminded that much of local search is … Continue reading Case study: 33% of local search business is from non-locals (and 7 tips for capturing that traffic)
Want to spend more time doing great work and less time putting out fires? Columnist Greg Gifford emphasizes the importance of client education in local SEO. Greg Gifford on July 19, 2016 If you’ve read any of my past articles here, you know that I typically try to share tips to help marketers be … Continue reading The key to local SEO
It’s hard to imagine a world without local search. Columnist Lydia Jorden delves into four different industries that must optimize for local search, paired with a specific strategy to help optimize for streamlined customer searches. Does your local search strategy encompass these techniques? Lydia Jorden on July 18, 2016 at 1:30 pm Nuclear meltdowns, an … Continue reading 4 reasons the world would end at the demise of local SEO
