Data is exploding, stacks are sprawling, and AI is raising the stakes. Discover what needs to sit at the center of your martech stack — before it’s too late. Mike Pastore on September 5, 2025 As data and AI become the dominant forces in marketing, the real question is no longer if your martech … Continue reading What should sit at the center of your martech stack in the age of AI?
The 2025 MarTech Replacement Survey is here. Take a few minutes to share your experience reshaping your martech stack. Mike Pastore on August 22, 2025 TL;DR: Take the 2025 MarTech Replacement Survey. The 2024 MarTech Replacement Survey gave us insights into how marketers evaluate and replace their technology tools. A clear majority of the … Continue reading How is AI reshaping martech replacements? Share your insights
Basic tools are falling behind. As AI raises the bar, your martech stack needs to evolve —or risk fading into irrelevance. MarTechBot on June 30, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has … Continue reading Which martech categories will disappear if they don’t include AI?
The AI boom resembles a modern gold rush. Not all tools are worth the investment. Learn to separate real innovation from fool’s gold. Steve Bevilacqua on March 31, 2025 The AI boom is a modern-day gold rush, with companies scrambling to stake their claim. But just like the fortune seekers of the past, many … Continue reading All the AI that glitters isn’t martech gold
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Marketing attribution for social media and email campaigns. MarTechBot on December 2, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content … Continue reading Measuring marketing incrementality: Best of the MarTechBot
If applications like CDPs and customer engagement platforms rely on data in data warehouses, what are the broad implications for the martech stack as a whole? Kim Davis on August 15, 2024 This is the third article in a three-part series. The first, on composable CDPs, is here; the second, on composable customer engagement … Continue reading What the composability revolution means for the martech stack
AI is transforming marketing from an apprentice-based system to an automated, data-driven approach. Here’s what it means for your team. Melissa Reeve on July 19, 2024 Over the course of 150 years, manufacturing evolved from relying on skilled artisans and craftsmen to automated, computer-driven, flexible manufacturing systems. Marketing will do the same in less … Continue reading Why traditional marketing systems can’t keep up with AI and what to do about it
Here’s how cross-functional teams can work together to overcome data silos and build robust AI models that drive martech success. Venkatraman Kannan on June 5, 2024 AI is rapidly transforming marketing, offering new opportunities for personalization, customer engagement and efficiency. Marketing technologists, data engineers, data analysts, domain experts and project managers must collaborate effectively … Continue reading Unleashing AI in martech: A guide to cross-functional collaboration
Are all marketers chomping at the bit to use AI or are about 30% saying they’ll never use it? Two surveys offer seemingly contradictory findings. Constantine von Hoffman on February 15, 2024 Today we have a tale of two surveys with very different messages. First, up are these findings from the PR person at GetResponse: … Continue reading AI-powered martech releases and news: Feb. 15
36% of marketers say their company has no plan for integrating AI into marketing; 40% said they do have a plan and are executing it well. Constantine von Hoffman on February 8, 2024 More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their … Continue reading AI-powered martech releases and news: Feb. 8
