The problem with B2B marketing: Misaligned measurement is stifling innovation Published on May 29, 2024 in The problem with B2B marketing: Misaligned measurement is stifling innovationFull resolution (800 × 450) The problem with B2B marketing: Misaligned measurement is stifling innovation Hi, Welcome Welcome back The problem with B2B marketing: Misaligned measurement is stifling innovation