Stop building data and martech solutions no one uses. Start activating transformation that delivers real ROI. Kristina Kalpokaite on April 18, 2025 Digital transformation has reached near-universal adoption — but success remains elusive. Most large organizations have spent the last decade modernizing systems, embedding data teams and rethinking customer journeys. Despite this progress, … Continue reading 4 pitfalls of digital transformations and how to avoid them
To truly transform a marketing department to agile, you’ll want to watch out for the common failure points that have hindered other companies. Stacey Ackerman on January 3, 2024 Transforming your marketing department from a traditional model to an agile one is not an easy journey. Still, it can be accomplished if you avoid the … Continue reading 4 common pitfalls in failed agile marketing transformations (and how to avoid them)
Anthony Mersino June 17, 2020 The sad reality is that though well-intentioned, most agile transformations fail. By fail I mean they are canceled, reversed or fall short of delivering the desired results. To be clear, agile transformation success is different than agile project success. Success rates for agile tend to be significantly higher than those … Continue reading Most Agile Transformations Will Fail
Two new reports — from Forrester and Altimeter — show the organizational challenges to becoming digital. Barry Levine on February 22, 2019 at 6:36 pm From the Altimeter report CMOs need to become more involved in their company’s overall digital transformation, because they’re the ones who best understand the customer. That’s a key idea in … Continue reading Why marketers need to help manage digital transformations
