Tag Archives: Skincare

Hailey Bieber’s Rhode skincare brand to launch in Sephora in September

Branding

August 15, 2025 Hailey Bieber’s Rhode skincare brand to launch in Sephora in September BY Yasmin Gagne A month after its $1 billion acquisition by E.l.f. Beauty, Hailey Bieber’s skincare brand Rhode is heading to Sephora. Beginning September 4, the 3-year-old brand will be carried by all of the retailer’s freestanding stores in the U.S. and … Continue reading Hailey Bieber’s Rhode skincare brand to launch in Sephora in September →

Data-driven, crowdsourced beauty brand Rephr launches second skincare SKU

Data-Driven Strategy

By Danica Lo   May 06, 2022 When Tom Shen and Kenny Leung quit their tech jobs—as senior consultant at IBM and business strategist at Facebook, respectively—to launch a direct-to-consumer company in 2019, they had no idea that just a few months later, they’d run a thriving luxury makeup-brush brand with waitlists of customer names … Continue reading Data-driven, crowdsourced beauty brand Rephr launches second skincare SKU →

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