Don’t Fall For Seemingly ‘Sexy, High And Sweet’ ROAS by Laurie Sullivan , Staff Writer @lauriesullivan, December 16, 2024 Paid search has become the most effective channel to drive awareness for Hilton, Gino Abbate, vice president of Americas marketing at the company, said during an interview at the MediaPost Performance Marketing Insider Summit. “In a performance world … Continue reading Don’t Fall For Seemingly ‘Sexy, High And Sweet’ ROAS →