Omnichannel Returns: Everything Old Is New Again by Sarah Mahoney , Staff Writer @mahoney_sarah, August 19, 2019 While digging into the consumer brands that won this year’s honors in CircleUp (see related story below), I got curious about how the investment firm is sizing up the D2C landscape. Patrick Robinson, a general partner at the company, … Continue reading Omnichannel Returns: Everything Old Is New Again
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Amazon Prime Day, Loyalty And Rate Of Returns
Amazon Prime Day Drives Loyalty, Yet Return Rate Remains A Challenge by Laurie Sullivan @lauriesullivan, July 12, 2019 It’s difficult to understand why Prime Day remains so successful, until you think of it as benefit to a loyalty program specifically designed to connect brands with consumers by searching on keywords across the Amazon marketplace. Search … Continue reading Amazon Prime Day, Loyalty And Rate Of Returns
Learn how to get better returns from Microsoft Ads
To get started, import a successful Google AdWords campaigns, do your research on keywords and optimize your current bids and budget for Microsoft’s platform. Ronald Dod on May 2, 2019 Note: On April 29, Microsoft announced the rebranding of Bing Ads to Microsoft Ads. Microsoft Ads have always played second fiddle to Google AdWords, and … Continue reading Learn how to get better returns from Microsoft Ads
Here’s how brands can leverage social returns in 2019
A good first step to getting noticed in 2019 is to recognize ad money has to be combined with the equivalent investment in time, creativity and targeting savvy. Penny Wilson on January 10, 2019 at 9:24 am Looking back on my career, I’ve seen major shifts in advertising – all enabled by the digital age. … Continue reading Here’s how brands can leverage social returns in 2019
Ecommerce Tips: How To Handle Post-Holiday Returns
Jared Ronski — December 5, 2018 Follow @jaredronski — December 5, 2018 Post-holiday returns are a reality for merchants of all shapes and sizes. Last year, UPS projected a whopping 1.4 million returns on what it dubbed “National Returns Day,” or January 3, 2018. That number represented roughly $ 90 billion in unwanted gifts, totaling … Continue reading Ecommerce Tips: How To Handle Post-Holiday Returns
Retail Search ‘Fit’ Recommendations Fail To Curtail Returns
Retail Search ‘Fit’ Recommendations Fail To Curtail Returns by Laurie Sullivan @lauriesullivan, April 13, 2018 As consumer expectations continue to shape online shopping, retailers are under increased pressure to deliver personalized shopping capabilities. Most have mastered search and discovery. Now the challenge has become trying to find the correct item size to reduce the number … Continue reading Retail Search ‘Fit’ Recommendations Fail To Curtail Returns
Snapchat Usage and Advertising: A Marketer’s Guide to Maximizing Returns from Snapchat
By Joydeep Bhattacharya March 21st, 2018 Ever since Snap went public in March 2017, the company’s stock prices had been witnessing a steady decline. Throughout this phase, there was a clear sense of lack of growth for Snapchat. The numbers did not really have marketers drooling. Emarketer’s Snapchat Usage report for 2017 captures most … Continue reading Snapchat Usage and Advertising: A Marketer’s Guide to Maximizing Returns from Snapchat
How to Prepare for Holiday Returns (Before You Get Bombarded with Them)
Heather Lohmann — November 1, 2017 Follow @heather_lohmann— November 1, 2017 For many, the holiday season may still seem far away. But in the world of retail, the craziness that comes along with the most wonderful time of the year is already in full swing. From specialized marketing campaigns to seasonal specials, there are a … Continue reading How to Prepare for Holiday Returns (Before You Get Bombarded with Them)
6 Common Reasons for Retail Returns (And Why Retailers Should Care)
Heather Lohmann — July 20, 2017 Follow @heather_lohmann — July 20, 2017 We all know by now that returns are the new normal. But this begs the question—why are so many returns happening in the first place? Since the dawn of modern retail, customers have returned products for a wide variety of reasons. But the … Continue reading 6 Common Reasons for Retail Returns (And Why Retailers Should Care)
400% Returns on Assets
Don Dalrymple — April 3, 2017 Follow @dondalrymple— April 3, 2017 Take a look at the chart of some sample industries and the multipliers on asset value (business). If you can get net income or profit to $ 100K in a business like plumbing, you can sell the business for $ 450K. Every thousand of … Continue reading 400% Returns on Assets
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