By Bryan Evans, Published October 23, 2014 As brands across the globe scurry to put in place public relations plans for next year, it seems fitting in these last few months of 2014 to reflect on some of the most memorable concepts that caught our attention this year. From the sound of your voice to … Continue reading Top Five Public Relations Takeaways of 2014 (So Far)
As part of the AMEC Measurement Week, I’ve been asked to prepare some quick thoughts on how to explain PR metrics to stakeholders and executives. Rather than get highly technical, I thought I’d share a story about apple pie. Imagine that there were two grandparents and a grand-daughter named Mary that made and sold apple … Continue reading Public Relations Metrics Are Like Apples for Pie
